In 2024, Brazilian e-commerce generated more than R$ 200 billion, with growth exceeding 10% compared to the previous year, according to data from the Brazilian Electronic Commerce Association (ABComm). This year, the outlook is that the sector will grow even more, between 10 and 15%, and receive three million new buyers.In the face of this optimistic scenario full of opportunities, a Vendizap, e-commerce platform for creating virtual catalogs, arrives in the market with the proposal to democratize access to online sales for small entrepreneurs. The tool offers the possibility to create intuitive virtual catalogs that function as online stores, even for those who do not have technical knowledge or investment to develop their own website
SecondAndré Campos, CEO of Vendizap, the platform was developed to meet the needs of small business owners who already sell online through WhatsApp, but face limitations in terms of resources and production capacity. "Most of our clients already use WhatsApp to sell their products", but they spend hours responding to messages, sending photos and descriptions. With Vendizap, they can create a virtual catalog in minutes and send the store or product link to their customers, that can make the purchase directly through the catalog, streamlining the entire sales process, explain Fields
According to the Ministry of Economy, 99% of businesses in Brazil are Micro, Small and Medium Enterprises (SMEs), being responsible for a significant share of the Brazilian GDP. However, according to Sebrae, 50% of these companies close within the first five years of existence. Considering the economic impact that such businesses have on the Brazilian market, the empowerment of small and medium entrepreneurs becomes not only necessary, but also advantageous. Aiming to strengthen this segment, Vendizap's solutions prioritize facilitating access to e-commerce for such businesses
With the e-commerce platform, small entrepreneurs can create personalized virtual catalogs easily and intuitively, including photos, descriptions and prices of the products. Merchants can offer online payment options and delivery and track sales and inventory control in one place, facilitating business management. Furthermore, Vendizap also offers the possibility of completing the sale via WhatsApp, aligning with the importance of this resource for the small entrepreneur, that it uses to maintain a good relationship with its clients
"As micro, small and medium enterprises are an irreplaceable part of our economy. That's why, it is essential to empower them so that they have greater competitive potential and remain in the market. Vendizap was born from this perception and the understanding that tools initially considered informal, like WhatsApp, they can indeed leverage businesses given the importance of customer experience, complements Fields. The e-commerce platform offers monthly plans at affordable prices and does not charge fees on products, in addition to allowing sales even without a CNPJ, further facilitating the commercialization for small entrepreneurs.
