Small and medium-sized enterprises face the constant challenge of growing and standing out amid rapid transformations and high competitiveness in the market. According to a study by Sebrae, half of businesses close before reaching five years, with the lack of planning being one of the main reasons for this rate
Thinking about it, strategic planning and networking are essential tools for SMEs. This is because, in addition to being able to increase revenue and build solid businesses, building a solid network of contacts can help overcome barriers, especially for companies that have limited resources.
SecondSamuel Modesto, accountant trained by FACAPE, tax specialist from FJN-CE and author of the book "Beyond the Numbers”, the definition of strategies is essential for SMEs to achieve their goals. "When you work with clear goals and a plan aligned with market needs", can make better use of your resources, reduce expenses and identify opportunities that drive revenue, explain
How to define strategies and expand professional contacts
Strategic planning is not just a tool for short-term growth, but also for the construction of solid and resilient businesses over time. Modesto also emphasizes the importance of networking as a strategic differentiator for entrepreneurs. The exchange of experiences and the building of connections help to open doors, generate partnerships and even access markets that, by itself, "it would not be possible to reach", affirms
For companies that want to boost their results, the first step is to map out clear objectives and define priorities. Modesto suggests dividing the goals into short, medium and long term, establishing performance indicators to measure progress. An efficient plan needs to be constantly reviewed. It is essential to adjust strategies as the market changes and new opportunities arise, alert
Regarding networking, the tip is to start by participating in specific industry events. Prepare yourself beforehand: take business cards, get to know the participants in advance and have a clear speech about what your company offers. Efficient networking is not just about exchanging contacts, but to build value relationships based on trust and mutual collaboration, reinforces Modesto
“Business Connection”: event creates bridges to business success
During the "Business Connection" event, what happens, in Petrolina (PE), on January 27, Modesto, with the participation of six other experts from the São Francisco Valley, will conduct an in-depth immersion on how to strategically plan to increase revenue and achieve the long-desired financial stability
Furthermore, the training offers the opportunity to use networking in a practical way. "Our goal is to provide tools that entrepreneurs and small business owners can apply immediately", optimising processes, exploring new opportunities and building professional relationships that add value to your business, affirms the mentor
