PiU Comunica announces the arrival of Camila Lafratta as the new Content Director, reinforcing the team and expanding the strategic capacity of the agency. With previous experience as a communication manager at Nubank and executive editor at New Content (now part of the Accenture group), Camila has a background that combines expertise in leading marketing and content initiatives with writing and editing
No Nubank, the executive led SEO initiatives for over 5 years, social media and Publisher, contributing to connect content strategies to business results. In New Content, she was the executive editor of the content platforms of LATAM Airlines. At the beginning of the career, she worked in the content team at PiU – that now she starts to drive, with a focus on effectiveness and innovation. Camila has a degree in Journalism from Cásper Líbero College
She returns to PiU Comunica and the universe of agencies with an even more focused perspective on delivering consistent results for clients. The executive will report to the founding partners, Anna Angotti and Claudia Carmello, that lead Operations and Strategy, respectively
“The arrival of Camila, more than 12 years after his first time at PiU, will add robustness to our team and bring even more strategic relevance to the deliveries”, tells Anna Angotti, co-founder and head of operations of the agency. “We have always had a consultative role with our clients, creating integrated strategies that connect brand, digital presence and marketing actions. Camila's experience brings us even more ability to find creative and effective solutions for our clients' communication challenges”, complete
