The phenomenon of Black Friday continues to mobilize retail and Brazilian consumers. According to Ipsos, 76% of consumers plan to use Black Friday 2024 promotions to get a head start on Christmas shopping, with an average ticket above R$ 500. A data, already consolidated in the national calendar, confirm your impact with the numbers presented by Intelipost, leader in logistics intelligence, in an exclusive report for its more than 700 clients.
According to Intelipost, the highest peaks of freight rates on the famous Friday occur at 8 am and 6 pm, revealing consumers' anxiety to take advantage of the offers early in the day. Another relevant piece of data is the nighttime behavior on the days leading up to and following Black Friday. On Thursday, for example, there was a significant increase of 38% in the quotes compared to 2022, with peaks concentrated between 8 PM and 10 PM – evidence that consumers are increasingly attentive and strategic when monitoring promotions.
Black Friday 2023 also set records at TMS Intelipost: on the eve, there were more than 20 thousand freight quotes per minute, while the peak on Friday reached an impressive 25 thousand quotes per minute.
