THEPhotoroom, the most popular AI photo editor in the world, is announcing the launch of three new tools with artificial intelligence technologyProduct Beautifier, Product Staging and Virtual Model. These tools use OpenAI's latest image generation technology, thegpt-image-1. Among the leading companies in the sector — and from Europe — to integrate the powerful OpenAI image API, Photoroom reaffirms its role as an innovator in generative AI, expanding your portfolio of proprietary background removal and photo editing tools with AI, who are already leaders in efficiency and effectiveness in the market
These new tools were developed to provide sellers of all sizes access to visuals with professional quality, without the need for expensive equipment, photo sessions or editing skills — making it faster and easier for entrepreneurs and small businesses to create content with high conversion potential at scale, balancing the game for both startups and established companies
"THEgpt-image-1opens a new level of creativity and accessibility in image editing. We are happy to be one of the first companies in the world to bring this technology to our global community of over 200 million users, saidMatt Rouif, CEO and co-founder of Photoroom. Our mission is to make the power of high-quality visuals accessible to every entrepreneur, with this integration, we are once again transforming cutting-edge AI into practical tools for product photography and e-commerce.”
The new features include
- Product Beautifierautomatically improves the lighting, the pose and angles to deliver studio-quality product visuals in one click
- Product Staginguses AI to analyze your product and generate a realistic scene rich in context, repositioning and adding elements and backgrounds that fit perfectly into real-world usage situations
- Virtual Modelapplies clothes and accessories to a selected library of virtual models, offering a realistic preview of the fit and adjustment, allowing customers to view products on different body types and styles
As artificial intelligence continues to evolve, Photoroom reinforces its commitment to empowering entrepreneurs and sellers in all types of e-commerce, offering greater access to the best in AI technology. Whether for a solo entrepreneur starting their business or for a growing brand, Photoroom's tools aim to bridge the gap between growing companies and enterprise-level solutions
The tools will start being launched on the Photoroom web application from April 23, with updates for iOS and Android coming soon
