A recent survey conducted by Infobip, specialized in cloud communication solutions, points to a significant growth in the use of RCS (Rich Communication Services) in the retail sector and other industries. The report "Messaging Trends 2024" reveals a global increase of 358% in the use of RCS in the last year, with an impressive growth of 16 times in Brazil
Caio Borges, country manager of Infobip, highlights that the recent integration of RCS in iOS devices, in addition to those already compatible with Android, should further boost its adoption. "RCS allows companies to enhance their messages with multimedia features", making them more attractive to consumers, explain Borges
The study, based on over 470 billion mobile interactions, it indicates that 67% of users prefer text messages to voice calls for communication with companies. Borges emphasizes that RCS offers greater security due to message verification, in addition to providing more visual and interactive content
Beyond retail, sectors like advertising, marketing, health and banking should significantly benefit from RCS technology. In the healthcare sector, for example, the tool can be used for appointment reminders, satisfaction surveys and prevention campaigns. Already in the financial sector, RCS promises greater security in communications, reducing the risks of fraud and phishing
A parallel survey by Digital Third Coast reveals that 47% of consumers are willing to spend more in the coming months if they receive personalized experiences, and 80% believe that new technologies can improve the online shopping experience
Borges concludes that companies that adopt RCS for seasonal campaigns, like Children's Day, Black Friday and Christmas, they will be able to double their return rates with clients. With its ability to offer richer communications, customized and secure, RCS is positioning itself as an essential tool for companies looking to improve their engagement with consumers
