Brazilians are feeling the impact of the increase in Easter egg prices in their wallets, but even so they do not want to stop gifting special people. A survey conducted by Zoox Smart Data indicates that 44,96% of Brazilians intend to buy chocolates this year, while 29% chose not to go shopping and 26,06% remain undecided
For 58,21% of respondents who have not yet purchased the eggs or are unsure, the main reason is the increase in the price of chocolates this year. The claim of 66,13% of Brazilians spend only R$ 100 on chocolates, while 20,94% want to spend up to R$ 200 and 12,93% up to more than R$ 300
This point, price and promotion, it ranked among the top reasons that influence the purchase of chocolate during this period, with 58,08%, followed by brand and quality (33,86%) and packaging and gifts (10,05%)
The high value caused the number of people receiving gifts to decrease this year. According to the research, 63,31% intend to give chocolates to up to two people, already 21,62% of the audience should give gifts up to four and 15,07% more than five people
Although many Brazilians choose other forms of chocolate, like boxes of chocolates and bars, Easter eggs continue to be the leaders in public preference, being the main purchase option of 64,93% of respondents, following chocolate bars (20,32%) and box of chocolates (14.75%)
Even with the form of e-commerce, the supermarket remains the main place to buy chocolates, being option 51,82% of Brazilians, while 33,17% choose specialized stores and chocolate shops, artisan vendors 8,70%) and internet (6,31%)
The survey was conducted from April 12 to 15 and had 3.596 interviewees
