A Winnin, platform that uses proprietary AI to map cultural trends based on video consumption on the internet, reveals the 2024 ranking of the most engaged topics on the main platforms, in Brazil. According to the survey by Winnin, Beauty and Cosmeticsled the engagement in 2024, with 1,7 million average interactions per video, reaching its highest peak in April, due to the influence of the "Asoka Makeup Trend".
Next, the theme stands outCelebrities and Influencers, where the gossip and updates about the lives of personalities like Virgínia, Hytalo Santos and Viihtube reached an average of 1,5 million engagements per video. Another theme that stood out in the last year wasReligions and Esotericism, with an average of 926 thousand engagements per video, winning a loyal audience, especially among young people aged 25 to 34
The themeRelationshipsmaintained a constant engagement throughout the year, with an average of 842 thousand interactions. This performance reflects the ongoing interest of the public in topics such as love, friendship and interpersonal connections, that always generate discussions and identification on social media
Already thesoccer, the national passion, occupied the fifth and last position in engagement, with an average of 711 thousand interactions. YouTube stood out as the main platform for over 70% of the content created throughout the year, reinforcing its role as the favorite stage for discussions, analyses and exciting moments of sports
With real-time updated data and deep insights into audience preferences and behaviors, Winnin stands out as an essential tool for companies that are more relevant in culture. With over 600 thousand mapped niches and real-time analyses, the platform provides valuable information that helps brands and companies adjust their marketing strategies according to the most relevant interests of the audience
The 2024 data shows that the cultural relevance of brands goes far beyond the obvious. Themes like Beauty, Celebrities and Religion – which even showed significant growth among younger audiences -, they led the engagement because they connect directly with people's passions and aspirations. Understanding these cultural dynamics is no longer optional; it is essential to create strategies that truly connect with people. The ability to accurately map trends, how we do it at Winnin, allows brands to always stay one step ahead in the digital conversation.”, comment Pedro Drable, Head of Strategy at Winnin
