For companies that want to grow and be seen in an increasingly competitive and digitized market, digital marketing services are essential, because they allow brands to connect directly with their audiences, reach new markets and optimize results based on concrete data.
Furthermore, these digital services contribute to companies of all sizes, but mainly the SMEs, that are in greater number in the country, can build a strong and consistent presence, essential for retaining customers and standing out in the online environment
Marcus Calixto, CEO of Beelieve Group, company specialized in digital marketing for SMEs, believes that the year 2025 will continue to be driven by personalization at scale, combined with intelligent automation
"The online consumer values three fundamental pillars: convenience, trust and personalization. He seeks a fast shopping experience, transparent and secure, in addition to offers and recommendations that align with your needs. Efficient service, from pre-sale to post-sale, it is also a decisive differential”, explain the executive
Recently, Beelieve has started to implement a new methodology in its services called Blue Star. The method is composed of three very important pillars within the digital realm: Operational Squads, Artificial Intelligence (AI) and Integrated Technology.
"In the case of artificial intelligence", she will be even more integrated into the strategies, allowing to predict behaviors and create hyper-segmented campaigns. To further strengthen the personalization of the service for the end consumer and potential clients”, Calixto stands out
The specialist emphasizes that to make an online purchase, the end consumer prioritizes trust and information, and one of the first steps is to research the company's social media
"He looks for signs of reliability", like updated pages, interactions with the public and positive reviews. That's why, it is essential that companies keep their social media and digital platforms optimized and constantly updated, guides the CEO of Beelieve
Calixto also points out other highlights of digital marketing that SMEs and digital professionals need to pay attention to
"The strategies that restore the sense of community and belonging", how online forums and exclusive communities, can gain new strength with more modern platforms. More established products, like email marketing, it will continue to be a great tool if used as a way to promote more personalization and interactivity. Furthermore, simple content formats, like newsletters and blogs, they can regain prominence as the audience seeks more informative content and less focused on direct sales, the specialist finishes
