With the growing digitalization of the food industry, small businesses are finding new ways to stand out in the competitive online marketplace. Artificial intelligence (AI) has become an important tool for optimizing food styling and improving the visibility of restaurants by providing high-quality images.
A recent study byHostGatorrevealed that 61.41% of small and medium-sized enterprises (SMEs) in Brazil already use AI in their operations, and 68.34% believe that this technology will be essential for their growth in the next five years. In the food sector, AI is transforming the way dishes are presented in delivery apps and social networks, increasing conversion and customer loyalty.
Food styling, the art of creating attractive visual scenarios for food, has always been an essential element for selling gastronomic products. Now, with advanced algorithms, AI software automates processes such as lighting adjustments, color correction, removal of imperfections, simulation of different environments for each type of product and images optimized for fast loading on digital platforms, to quickly create professional images.
According to a survey bySnappr, high-quality food photos can increase orders on delivery apps by up to 35%. This reinforces the importance of well-produced images for the success of businesses in the sector.
Democratization of access to cutting-edge technology
Before AI, photo editing was a manual process that required time and specific technical skills. Today, micro-entrepreneurs can access affordable and intuitive tools that allow them to create high-quality images in minutes, without the need for large investments in photo production.
“AI is leveling the playing field for SMBs and solopreneurs. Small restaurants and local businesses can now compete with big brands by delivering a high-quality visual experience much faster and more efficiently,” said Matthieu Rouif, CEO and co-founder of Photoroom.
As technology advances, entrepreneurs who invest in automating their images and visual strategies will have a better chance of standing out and building customer loyalty.
“The combination of realism and aesthetics has always been a challenge for the food sector. With AI, we can create images that not only arouse desire, but also convey the true quality of products in an accessible and innovative way,” adds the CEO of Photoroom.
With the food delivery and e-commerce market expanding, integrating AI solutions into the creative process becomes an essential competitive advantage. “The future of food styling is here – and it’s smart,” concludes Matthieu.
How Photoroom's API Powers Perfect Product Image Design
Photoroom offers a suite of innovative AI-powered tools to optimize the visual presentation of dishes and increase audience engagement. Key features include:
- Background Removal and Customization:ensuring a clean, distraction-free and standardized look for marketplaces and social networks.
- Automatic image enhancement:improved lighting, sharpness, color adjustment for more attractive photos and application of natural shadows for realism. In addition to automatic adjustment of image proportions for visuals according to the size of each platform.
- AI-powered custom scenario generation:In addition to predefined templates, users can create unique images based on entered prompts, allowing control over styles, colors, and visual elements.
- Large scale production:ideal for large volumes of images, maintaining high quality and consistency in simultaneous edits, and with the possibility of working collaboratively and editing as a team.
- Logo creation with AI:for new companies or businesses that want to rebrand, allowing the generation of personalized logos quickly and efficiently, ensuring a professional visual identity aligned with the brand.
With these tools, small and medium-sized entrepreneurs can improve the quality of their images without needing a professional studio, strengthening their visual identity and improving their competitiveness in the market.
