October was a great month for Brazilian e-commerce, becoming the4th best month of the year (behind January, March and July, with 2,5 billion monthly accesses. According to the E-commerce Sectors Report in Brazil, in relation to September, the growth was 5,4%, mainly caused by the increase in web access (6,1%) and applications (3,1%).
The main highlights of the month were the Education sectors, Books & Stationery, with a growth of 9,8%, Tourism and Jewelry and Watches, that grew 9,3% and 8,5% respectively. The only sector that showed a decline was Home and Furniture, that retreated 0,1%, demonstrating how October was a positive month for almost all sectors
Another highlight of the month, it wasthe Chinese Shein that surpassed the Brazilian Magazine Luiza, with 81 million accesses. The platform took 6th place in the Top 10 e-commerces in Brazilsomething that hasn't happened since July 2023. Shein is one of the highlights when it comes to access via apps, being the third e-commerce with the most accesses via app, losing only to Mercado Livre and Shopee, that lead the ranking by a wide margin
Top 10 companies hold51,5% of all e-commerce audience in Brazilwith Mercado Livre maintaining the leadership, with 13,4% of total shares, followed by Shopee, with 8,8% and Amazon Brazil, with your 7,9%. Check the report here
Tourism has the second highest increase among sectors and places 3 companies in the Top 15
October marked a rise in the tourism sector, that grew 9,3%in comparison with September, with 219 million visitors. Two companies stood out, adding a gain of 5 positions in the overall ranking of e-commerce in Brazil
Latam rose 3 positions and reached 13th place, with 27 million. Meanwhile, Airbnb moved up two positions and now occupies the 15th position in the ranking – adding 25 million monthly traffic. With Booking.in 11th place, the tourism sector now has 3 companies in the Top 15, showing the good moment of the sector in Brazil
Within the sector, the company that grew the most was theBuser, with an increase of 27,1%in the monthly comparison, reaching the Top 10 of the category for the first time, conquering 6 million accesses. The company ranks 10th. The ranking is led by Booking.with, followed by Latam and Airbnb, respectively.
