Profiles of finds and promotions have been successful in WhatsApp groups and on social networks like Instagram and X (formerly Twitter). On the rise in recent years, the strategy consists of the content creator, behind the account, find discounts in digital stores and help your followers save. The method is nothing more than affiliate marketing, an agreement in which affiliates receive a commission for each visit or sale.
According to the Glassdoor platform, a professional who works in the affiliate marketing field receives, on average, R$ 8.731,00, almost three times the average Brazilian salary which is R$ 3.123,00, according to the latest survey conducted this year, by the National Household Sample Survey (Pnad). Therefore, it can be said that profitability is one of the factors that explain the rise of the work model. That's why, the finance influencer Jhonatas Silva created a step-by-step guide for anyone to create a finds profile from scratch and sell as an affiliate on any social network
Step 1: Create a social media account from scratch
"It is important that the account starts from zero", because if the account is personal or already used it will interfere with the delivery of the algorithm. The social network algorithm needs to understand who it should deliver the videos to. If you use an account that already exists, the video will be delivered to the wrong audience and, probably, "your account will not reach many views"
Step 2: Create an account and join major stores on the market
"The majority of the stores", nowadays, accepts affiliation: Amazon, Magalu, Shopee, Free Market, among others. I recommend creating accounts in different stores because there are promotions that exist on Shopee, but they are not at Magalu, for example. Just like on Amazon, there are many good promotions that others don't have, and so it goes
Step 3: Post viral videos about the product
"You can use Instagram and TikTok videos as inspiration to create your model". Furthermore, it's interesting that you buy the product to record the video yourself. But at the beginning, I recommend that you post videos of other people, because maybe you don't have cash to buy these products. I suggest that you use an editing mask, this is, take clips from various videos only showing the product and add your own narration on top, for example. Over time, as you start earning more money, it's interesting that you buy your own products, to have 100% original content that has no risk of being taken down
Step 4: Place the affiliate link in your bio and stories
"Besides the bio and in the stories", I recommend that, after 24 hours, you fix the link in the Instagram highlights. This will generate a lot of conversion, because people will reach your profile through the video, will be interested, they will click on the profile to see and will already be faced with the link you pinned. That's why, it is nice that you make it as easy as possible for the user not to waste time looking for where they should go in, this causes withdrawal in most people
Step 5: Watch videos that have gotten the most views and do the same in the next ones
"As time goes by", you will notice that some videos will get more views than others. Try to analyze the posts that received the most engagement and ask yourself: What did I do in this video for people to be more interested? Were there more comments and, therefore, it was delivered to more users? If yes, what I said in the video that generated the most comments? See what you can take from the good to replicate in the next ones, consequently, "make more sales"
Step 6: Give people reasons to follow your page
"You need to show the person that you want to help them and", in this case, is there anything that demonstrates this more than posting promotions? It is essential at the beginning that you gain the loyalty of your follower. Even if you don't earn a commission, imagine that there is a product that normally costs R$ 400,and the next day you post a promotion with the same item costing half the price. The person will immediately engage with your page and follow you because it is useful to them. Gaining the trust of your followers is essential for the growth of your profile. The "how" you talk about the promotion is also important, the ideal is to always do it naturally. Change the word sell to the word indicate, for example. You are not going to post in the stories telling the person to buy that product because it is cool. First, show what the product is capable of doing and then say that you have a discount link. The person who is interested, I will enter your link and buy. Remember that the word "seller" creates distance, but everyone likes to shop
Step 7: Withdraw the commission directly to your account
"As it is about commission and physical products", there is a chance it may take a few days for the money to be released to your account. This is completely normal, because there is the process of purchases, many times the stores make it available for you to see the value of your commission, but they only release it for withdrawal when the product arrives at the person's house and guarantees that there will be no refund or exchange. Always think about the amount, I believe that when you make your first sale, the next ones will be much easier, because you already understood how the method works and know which path to follow
