A Parfin, digital asset infrastructure company that drives global finance on the blockchain, announced the hiring of Jiten Varu as Head of Growth. The movement strengthens Parfin's international expansion, focusing on Rayls, Layer 2 blockchain ecosystem that ensures scalability and efficiency, and on the Parfin Platform, solution that allows regulated institutions to manage digital assets in an integrated manner
Focusing on Europe, Middle East and Asia, Parfin aims to position Rayls as the leading Layer 2 solution for financial institutions worldwide. This strategy leverages the mature web3 landscape in the region, where Parfin intends to leverage success in projects in Latin America, like with the Central Bank of Brazil in the DREX project (Brazilian CBDC) and Santander, to expand into new regions. To support this plan, Parfin has participated in important industry events, like the Merge Madrid, Token2049, and will be present at the next Singapore FinTech Festival
Jiten is also a member of investment committees and serves as an advisor and mentor to several startups and organizations in the financial sector, including Algorand Accelerate, Neventa Capital, Outlier Ventures, among others
In Parfin, Jiten will be responsible for developing and implementing growth strategies aligned with the company's sales and business objectives. He will work closely with the Chief Commercial Officer to build and optimize the sales pipeline, ensuring a continuous flow of opportunities
Jiten will also focus on engaging potential clients in the financial services sector, promoting the adoption of Parfin's blockchain platforms. Furthermore, he will manage strategic partnerships with financial institutions, fintechs and institutional investors, co-creating products that expand the company's presence in the market
"Jiten's experience in technology and growth in the financial market will be essential as we expand Rayls and transform the digital asset infrastructure in Brazil and beyond", stated Marcos Viriato, CEO of Parfin
Jiten is an advocate for the use of disruptive technology to create customer-centric operational models, with a focus on creating sustainable value and growth accelerators. He joins Parfin at a crucial moment, when the company seeks to expand its presence in global markets and continue leading innovation in the digital assets sector
"Parfin created a powerful blockchain platform", a Rayls, that will help various companies around the world. It will be rewarding to be part of this journey and contribute to the growth of the brand, that has enormous potential, stated Jiten Varu, new Head of Growth at Parfin
Rayls is the first Ethereum Virtual Machine (EVM) blockchain ecosystem that unifies permissioned and public blockchains, providing privacy simultaneously, scalability, interoperability and decentralization at the enterprise level. The ecosystem offers customized solutions for financial use cases, including the tokenization of financial instruments, Central Bank Digital Currencies (CBDCs), FMI settlements, intra-institutional transactions and cross-border exchange. Parfin's focus on Rayls and the Parfin Platform aims to empower regulated institutions with secure and compliant blockchain solutions. The company leads innovation in the digital asset space and is expanding its global presence, particularly in the EMEA and APAC regions
Driven by regulatory advances under the Markets in Crypto-Assets (MiCA) framework and the success of implementations in Latin America, Parfin is also expanding its platform, with your Crypto as a Service (CaaS) solution, in the EMEA and APAC regions. CaaS is essential for Rayls' offering, because it supports regulated institutions to manage and protect digital assets, ensuring compliance and expanding your digital offerings
No Singapore FinTech Festival, on November 5, 2024, Parfin will also hold a parallel event with Zodia Custody
