The beginning of the year is an important period for companies to plan and understand which actions require more effort, beyond the results expected by them. For SMEs, this step is even more important, once that besides the issue of preparation, these dates of high commercial activity make a difference in the cash flow. That's why, Serasa Experian launched a new edition of the Commemorative Dates calendar, that includes national dates, regional and is available for free download on the official website, clicking here
"We prepared this material with the aim of supporting SMEs in their annual commercial planning". This meets one of our main objectives here at Serasa Experian, which is to generate content that supports SMEs in their main management challenges. Understanding on which dates to invest your efforts and which may have more affinity with your business is essential. Furthermore, seasonal effects can lead to a slowdown in some segments, what is important to visualize in your planning, explain Cleber Gender, vice president of small and medium enterprises at Serasa Experian
The impact of the economic scenario
Besides the seasonality of each period, the economic scenario of the year also impacts small and medium businesses
According to theSerasa Experian Trade Activity Indicator, physical retail grew 3,8% in the year 2024. According to the economist from Serasa Experian, Camila Abdelmalack, The strong performance of the labor market and the increase in income levels were crucial for the performance of the retail sector in 2024. Furthermore, the increase in credit granting to consumers helped to keep demand strong. This trend is expected to continue in the short term, but we project a slowdown in the growth rate in 2025. This is due to the inflation scenario, "the rise in interest rates and fiscal issues"
With this scenario in mind, the economist emphasizes the importance of the entrepreneur understanding the impact of the economy beyond their business, thinking also about your consumer audience. This enables the creation of sales strategies to attract consumers, even with a more restricted scenario
Using the power of data to bring more precision and security to business decision-making, Serasa Experian has a department dedicated exclusively to meeting the needs of small and medium-sized Brazilian companies. They are suitable solutions for those who need to grow their client portfolio, protect the company, monitor clients and suppliers and recover debts. Furthermore, the area has a blog that offers a series of free content for those who need help to start entrepreneurship, increase sales, and gain more customers. Click here to access!
