As small business owners continue to adapt to digital demands, GoDaddy's 2024 research highlights the growing importance of digital tools for this sector to drive sustainability and long-term competitiveness
The majority (96%) of the surveyed small Brazilian companies agreed that a high level of digitalization allows them to be more competitive in the market, as revealed in the latest discoveries of theGoDaddy Global Entrepreneurship Survey 2024. Furthermore, 94% of respondents reported that digitalization significantly improved their work processes, providing crucial time and resources for small business owners to grow and compete with larger competitors
More small entrepreneurs in Brazil are realizing the benefits that digital solutions bring to their businesses – so much that, currently, these tools have become essential for success. Brazilian entrepreneurs surveyed recognize the positive impact of digitalization on their operations: 79% say it has helped reduce business costs, while only 13% believe that she increased her expenses
Another critical point for Brazilian entrepreneurs is to take care of their customers in the best possible way. For that, it is essential to have access to digital tools to operate and interact with customers. According to data from GoDaddy, 73% of respondents said they use email notifications to communicate with their clients. Furthermore, they rely on digital payment systems (73%), online customer service tools (71%) and digital billing (53%)
Digital tools help a company deliver its product or service to potential customers, in addition to ensuring a convenient experience for the consumer when shopping online. For that, 40% of business owners have implemented an online booking method to increase the likelihood of customers completing their purchases, and another 30% plan to implement it this year
However, despite the notable improvement in digitization in recent years, there is still room for growth for Brazilian entrepreneurs, with 41% of them reporting the use of a customer relationship management (CRM) tool to help track and manage interactions, for example
These results highlight the commitment of Brazilian entrepreneurs to digitalization. Tools like digital payment systems and online booking platforms not only help improve efficiency, but also offer new growth opportunities, says Luiz D’Elboux, Country Manager of GoDaddy in Brazil. GoDaddy provides support to small businesses with a comprehensive set of online solutions to help them succeed in today's competitive digital market.”
76% of business owners plan to increase investment in online sales and marketing
When it comes to making investments in this area, there are many options, but Brazilian entrepreneurs are increasingly clear about the direction they want to take with the reported interest in investing in online sales and marketing. According to the results of the 2024 survey, 76% of entrepreneurs plan to increase their investments in online sales and marketing, reflecting a strong commitment to expanding its digital presence, what is essential to compete and expand your business in an increasingly digital market
The conclusion is that digitalization has become essential for small Brazilian businesses, that use digital tools to adapt to an increasingly competitive and globalized market, as well as to strengthen its position and drive its growth
