The Evertec, leading company in payment processing and financial technology in Latin America and the Caribbean, was present at NRF 2025, the largest global retail event, and presents an overview of the trends and innovations that are shaping the sector. The event highlighted how the convergence between the physical and the digital, driven by emerging technologies, can transform the shopping experience and strengthen customer loyalty
More than presenting innovations, NRF 2025 highlighted the strategic role of technology and payments in creating integrated consumer journeys, sustainable and consumer-centered
Customer experience is a competitive differentiator
At the event, the customer experience was identified as a decisive factor for success in retail. In a scenario of rapid changes in consumer behavior, consumers demand seamless shopping journeys, personalized and multichannel. NRF 2025 reaffirmed the role of physical stores as environments for connection and enchantment, with immersive and interactive experiences that evoke admiration and loyalty
– Artificial intelligence (AI) was also at the center of discussions as an essential tool for creating personalized experiences. However, the human touch and authenticity remain essential for building lasting emotional connections with customers. – says the Marketing and Product manager of Evertec Brazil, Wagner Bergozza
Loyalty and purpose on the rise
The alignment between brand values and consumer values is increasingly relevant. Models like rental, resale and circular economy were highlighted as trends that resonate, especially with younger generations. These prioritize authenticity, inclusion and purpose, encouraging retail leaders to adopt practices that translate these principles into concrete actions
Autonomy, yes, less friction also
The NRF 2025 showed how emerging technologies, like the Internet of Things (IoT), self-checkout and unified commerce, they are shaping a more fluid and integrated shopping experience. These innovations eliminate barriers, allowing consumers to easily transition between physical and digital, promoting greater autonomy and reducing friction in the purchasing journey
Payments for a seamless experience
Payments play a strategic role in transforming the shopping experience. Solutions like simplified checkout, mobile payments and flexible methods, how the "Buy Now, Buy Now, Pay Later (BNPL), offer more autonomy and convenience to consumers. In Brazil, BNPL adapts to the cultural model of installment purchases, providing an experience aligned with local preferences
The integration of payment data has been identified as a powerful tool for retailers to understand consumer behavior and implement more effective loyalty actions. By offering methods aligned with regional preferences, retail can create impactful experiences and seize new market opportunities
In Brazil, Evertec stands out as one of the leading fintechs driving the evolution of retail with advanced payment solutions. Your technologies promote more autonomy and efficiency for retailers, allowing integrated and personalized shopping journeys that strengthen the connection between consumers and brands
– Participating in an event of this magnitude shows us how the adoption of technology is advancing rapidly, bringing more agility, information and autonomy for retailers and consumers. This evolution is fully aligned with what we seek in our solutions: to offer flexibility for companies to enhance their customers' experience, increase interaction with your brands and strengthen loyalty. We simplified the retail approach to payments, integrating convenience and security in every transaction, to create business opportunities and differentiated experiences – concludes Wagner
A NRF 2025, event that took place in New York and ended last Wednesday (14), reinforced that the future of retail depends on the convergence between technology, experience and purpose, with the consumer at the center of all strategies. As the protagonist in this scenario, Evertec remains committed to empowering companies with tools that connect innovation and excellence, helping retail face the challenges of an increasingly dynamic and competitive market
