Taboola’s New AI-Powered Technology Protects Publishers Against Threats from Generative AI Search and Social Traffic Volatility

A Taboola, global recommendation company for the open web, announced today the launch of Taboola for Audience, an innovative artificial intelligence (AI) technology designed to help publishers significantly increase their online traffic. This new tool comes at a critical time., where the competition for user attention on the Internet is fiercer than ever

Taboola for Audience offers publishers a comprehensive solution to protect and develop their audiences, especially in the face of recent changes affecting traffic from search engines and social networks. The company reports that the new technology is already generating impressive results, with a nearly 10% increase in traffic to sites of selected publishers

The platform unifies several AI-driven personalization capabilities, including exclusive acquisition channels, personalization of editorial links and actionable audience insights. These tools allow publishers to reach users on various platforms, optimise website content and inform editorial and commercial strategies in real time

This is Adam Singolda., CEO of Taboola, highlighted the importance of new technology in the current landscape: Publishers are facing a new era where sudden decisions by Big Tech and changes in consumer behaviour make it more difficult to survive. […Today, Publishers need the right technologies to adapt to these changes and find, grow and maintain audiences. Taboola for Audience offers a unique solution, with AI built from years of our successful relationships with publishers to thrive in this new era.

The effectiveness of Taboola for Audience is already being recognised by major industry players. Mike Braun, Senior Vice President of Management and Chief Digital Officer at Gray Media, commented: Offering more personalised and relevant experiences on all our websites is key. With the Tablet, We've been able to take a truly reader-centered approach to customizing our websites., offering more than resonates with readers and, thus, Increasing engagement

Christian Broughton, CEO of The Independent, He also praised the partnership with Taboola: Taboola has been a true strategic partner in helping us grow. […] The ability of the board to boost key areas of our home page, recirculation within the articles and other sections of our website, their huge volumes of reading data that provide actionable insights, and your valuable partnership by working side by side with our own editorial team are the unique building blocks in our shared success.

With the launch of Taboola for Audience, the company reaffirms its commitment to providing innovative solutions to the challenges faced by publishers in the digital age, promising a new approach to developing and retaining online audiences