If you are not yet familiar with the position of Artificial Intelligence Manager, it's time to get familiar, because it arrived in the Brazilian market to stay and is gaining more and more prominence in companies that seek not only to keep up, but to anticipate the digital revolution. The main challenge of this professional? Connect AI to the business, applying technologies that seem futuristic, but are already a reality
When well applied, AI can transform the way companies interact with their customers and manage their internal processes; and with the help of an AI manager, the effective implementation and strategic use of this technology is guaranteed
According to research conducted by McKinsey, currently, 72% of companies around the world adopt Artificial Intelligence (AI) technologies, an increase compared to the 55% recorded in the previous year. Furthermore, 65% of organizations increased their budgets allocated to AI, reflecting the importance of this technology in the corporate environment
For Mateus Miranda, CIO of the IRRAH Group, technology group specialized in solutions for the retail sector, with the advancement of innovation worldwide in recent years, The Artificial Intelligence Manager becomes the key player for companies in this new reality. He is responsible for turning AI tools into practical solutions, connecting technology with the customer in a way that generates real results. AND, of course, this professional will also always be keeping an eye on what is happening in the global market to ensure that the company does not fall behind, highlights
According to him, an Artificial Intelligence Manager masters AI tools and other technologies such as Machine Learning, IoT (Internet of Things), chatbots and virtual assistants, in addition to having knowledge of natural language processing (NLP), computer vision, robotic process automation (RPA), that is, many solutions capable of giving a helping hand to professionals in sectors such as finance, of HR and customer service, which usually have many repetitive tasks.
"More than managing the technology itself", he acts as a facilitator, ensuring that AI solutions integrate efficiently into the company's operations, but without losing focus on human value. He will be responsible for coordinating the application of AI in key areas, how customer service, marketing and sales, but always with a careful eye not to replace empathy, the strategic vision and the capacity for human adaptation, say
He also emphasizes that "his role will be to optimize the relationship between technology and people, with AI supporting operations, but leaving the more critical decisions, that involve the human context and the nuances of the market, in the hands of the managers
Origin
This profession originated in the USA, driven by the accelerated growth of AI in large technology corporations, like Google, Microsoft and Amazon. The demand for specialized professionals arose as these companies realized the need to integrate artificial intelligence into their business strategies, creating more efficient and personalized solutions. Today, it is estimated that the global AI market will reach a value of $1,8 trillion by 2030, with an average annual growth of 37,3%, according to data from theBain & CompanyandGoldman Sachs.
A report from the World Economic Forum indicates that, by 2025, the global job market will need 97 million new jobs related to AI.
"The increase in automation", the need for large-scale data analysis and the pursuit of operational efficiency drives this demand, and those who invest in skills in Machine Learning and Data Science find a promising scenario, underline
In Brazil, the demand for AI professionals is expected to grow by 150% this year, according to a survey by the Brazilian Association of Software Companies (ABES), driven by the increasing adoption of AI in companies, the need to develop new technologies and AI applications and the increase in the complexity of AI systems.
Brazilian professionals at the forefront
Despite the challenges, Brazil stands out in Latin America in the field of Artificial Intelligence: it is the largest consumer of the technology, according to a survey by IDC, and ranks 12th in the global AI development ranking, according to the report from the World Economic Forum.
These numbers show the importance of AI in the Brazilian market and the need for qualified professionals to meet the demands of this expanding sector
Another study, carried out by the National Service for Industrial Training (SENAI), revealed that, from January to November 2023, 12.156 students sought courses related to AI, representing an increase of 246% compared to the previous period. SENAI emphasizes that Brazil will need to qualify 9,6 million people in industrial occupations by 2025, with more than 470 thousand job openings in the information technology sector, driven by the rise of AI
And if the demand is high, the remuneration also follows this trend. According to a survey conducted by the University of Oxford, professionals with skills in Artificial Intelligence can receive salary offers up to 40% higher than those who do not master the technology
From observer to implementer of new trends in AI
In recent years, artificial intelligence has revolutionized various sectors around the world, transforming the way companies operate and relate to their customers. The United States are, without a doubt, the main drivers of this revolution. However, the AI solutions that emerge there gain strength here quickly, driven by visionary leaders who know how to identify and adapt these innovations to the national context. A striking example of this trend is the work of Luiza Trajano, renowned businesswoman and president of Magazine Luiza, that has stood out in the implementation of new technologies in Brazilian retail
"Although many consider her a leader 'ahead of her time'", the secret of your success is precisely the fact that you bring trends that are already being practiced in other markets, like the American, and execute them with mastery in Brazil. "Luiza not only draws inspiration from what is happening abroad, but also implements these innovations effectively and adapted to the Brazilian reality, creating a success model, Miranda stands out.
This initiative, so important for businesses to stand out in an increasingly innovative world, it makes the work of the Artificial Intelligence Manager essential. "This professional will support the company with innovative solutions", always being attentive to market trends, say
However, The AI Manager will be more than just aligned with the latest news. For being linked to the numbers generated by the company intelligently, he has the unique ability to transform data into strategic actions with precision. "The role of the AI manager", in this scenario, it is exactly this: transforming data into insights that guide strategies and decisions, bringing the company closer to the needs of the customer, in an agile and efficient manner.”
