In celebration of Data Privacy Day, Acronis, global cybersecurity and data protection company, disclosed the findings of its report“Data Privacy in 2025”, that explores consumers' perceptions and practices regarding cybersecurity. The research covered more than 2.480 consumers in eight countries, including Brazil, and offers a detailed analysis of global attitudes on the subject
Main highlights in Brazil
Brazilian users stood out as the most aware and proactive regarding data protection compared to other nations. The country, however, also presents significant challenges
- Importance attributed to data privacyBrazilians gave an average score of 9,4 (on a scale of 0 to 10) for the importance of data protection – the highest among all the surveyed countries and above the global average of 8,6
- Concern about data security: 9,3 is the global average score assigned to the level of concern about personal information security, while Brazil had an average of 8,0
- Protection practices above the global average:
- 82% of Brazilians use strong passwords, compared to 68% in the rest of the world
- 34% check the security of websites before providing personal information, while globally only 21% adopt this practice
- 56% avoid clicking on suspicious links or attachments, against a global average of 40%
- High rates of data loss or theftDespite the stricter practices, one third of Brazilians reported having suffered data loss or theft, above the 25% registered globally. It is likely that this negative experience may have driven greater awareness and caution
Global context: growing concerns and significant gaps
Globally, the report revealed that 64% of respondents cited data breaches as their main privacy concern. Other highlights include
- Backup practicestwo-thirds of global consumers (66%) perform regular backups, but 9% still have not adopted this practice and 4% are unaware of the concept of backup
- Password weaknessesAlthough 68% use strong passwords, only 46% enable two-factor authentication (2FA), an essential step to prevent unauthorized access
- Cyber education on the riseLearning about safety through online videos is a trend, with 44% of global respondents resorting to this resource
- Mobile security adoption laggingalthough 43% of respondents report using security apps for mobile devices, 35% are not familiar with these tools, even with smartphones becoming essential for modern digital life.
- Attitudes versus actionswhile more than 60% classify data security as "very important", only 40% frequently update their passwords and almost 70% continue to use public Wi-Fi networks for confidential activities
"In Acronis", we see how corporate practices and individual behaviors shape the landscape of data privacy and cybersecurity, said Gaidar Magdanurov, President of Acronis. "We launched this survey around Data Privacy Day to better understand how home users think about data protection and the measures they are taking to protect their information". Although many people are rightly concerned about how organizations handle their data, this research highlights that individuals also play a crucial role in protecting themselves.”
The report highlights the importance of protecting personal information, revealing consumers' perceptions of digital risks and the need for greater education and accessible tools to strengthen cybersecurity. In its first year, highlights the contrast between the growing knowledge about threats and the lack of proactive measures. On Data Privacy Day, Acronis encourages fundamental practices, as regular backups, two-factor authentication (2FA) and use of security apps
"This inaugural research focused on the consumer", carried out by Acronis, it highlights a critical paradox in modern cybersecurity: people are increasingly aware of the risks, but many still do not have the tools or knowledge necessary to effectively protect themselves, said Gerald Beuchelt, CISO of Acronis. Data breaches are one of the main concerns worldwide, so there is an urgent need for simpler and more accessible cybersecurity solutions, combined with data backup, and a more effective education to empower people to protect their digital lives. These efforts can help bridge the gap between awareness and action.”
