Opening your phone and finding a message that not only catches your attention, but also offers an exclusive promotion, a reminder to complete your purchase on a certain website with an exclusive discount coupon or even an invitation to a special event, all without you having made any effort to look for it is incredible. And best of all: this interaction happens securely, ensuring that your data and personal information are protected.
This is the magic of push notifications, which not only transform the way we interact with brands, but also redefine the relationship between companies and consumers. One fact illustrates this transformation well: push notifications have an open rate up to 10 times higher than emails, revealing a world of opportunities for those who know how to take advantage of them.
Indigitall, a Spanish technology multinational that has just established itself in the Brazilian market, has developed an encrypted push notification system. But what does this mean? Push notifications are those alerts we receive from the apps installed on our cell phones. “Encrypted” means that these notifications come with features that guarantee the security of information and the protection of the relationship between the client and the institution.
As Victor Okuma, country manager of Indigitall in Brazil, responsible for leading the platform’s operations and expansion in the country, explains, “We not only offer digital communication solutions, but we also set a new standard for customer relationships. The adoption of push notifications, especially encrypted ones, improves security and user experience, maximizing results in various sectors. For him, “The omnichannel strategy integrated with AI ensures that companies not only meet, but exceed customer expectations, promoting a long-lasting and effective relationship.”
The CPaaS (Communications as a Service) company, headquartered in Spain and operating in 26 countries, is focused on expanding its presence in Brazil. Its omnichannel platform integrates and automates several communication channels in a single solution. An official partner of the Meta Group (WhatsApp, Instagram and Facebook), Indigitall is betting on the enormous growth potential of this type of solution in the country.
Offering solutions that span multiple channels, including WhatsApp, Web Push, App Push and Wallet Push. With a presence in global markets such as the United Kingdom, United States, Spain, Mexico, Peru, Chile, Colombia and Brazil, Indigitall enables personalized campaigns that include notifications, discount promotions and interactive experiences.
Implementing push notifications offers a number of advantages for businesses, as Okuma explains.
“Firstly, security is improved, as encrypted notifications ensure a secure channel for the transmission of sensitive data, surpassing traditional SMS. In addition, messages are delivered immediately, which improves usability and increases customer satisfaction. Finally, push notifications prove to be a cost-effective option, as they are cheaper than SMS, providing significant savings and security in marketing campaigns”, and he concludes: “In this way, companies can not only strengthen their relationship with customers, but also optimize their communication resources and strategies”.
Personalization and Automation in the Customer Journey
The multinational offers the possibility of creating a fully customizable customer journey, meeting the needs and profiles of each buyer, says Okuma: “The platform integrates all communication channels into a single environment, allowing efficient automation between them. One of the features offered are smart bots, which can be integrated into any application. These bots are available 24 hours a day, 7 days a week, providing relevant responses and fluid conversations in a human tone, in any language.”
According to the company, the use of bots resulted in a 35% increase in sales through the app and a 74% increase in user satisfaction. “These results are driven by the programs’ ability to send messages targeted to the customer’s purchase or loyalty stage, optimizing marketing and reducing manual and repetitive work that would otherwise require great efforts.” And it highlights that “This efficiency not only improves sales by focusing on optimizing the user experience, companies not only attract new customers, but also cultivate long-term loyalty and satisfaction.
After a positive shopping experience, 54% of consumers tend to become loyal to a brand, according to a study by HubSpot and Bain & Company. This data highlights the importance of providing personalized and satisfactory interactions, because in addition to influencing customer loyalty, reports from Salesforce and Zendesk indicate that around 83% of consumers consider the shopping experience as important as the product itself.
Recognizing this importance, Indigitall was created in 2013 with the mission of helping its clients with digital transformation and improving user experience. According to Victor Okuma, “encrypted push is specific to sensitive data and economic transactions”, applicable by banks, financial institutions and even e-commerce sites, serving as loan notifications, online purchase confirmation and specific campaigns.
Victor explains that “Artificial intelligence is the backbone of our solutions, which contributes to a 50% increase in the number of new potential customers and a reduction in campaign costs of between 40% and 60%. The ability to analyze consumer behavior in real time allows companies to segment their audiences and personalize communication”, something that, according to the Harvard Business Review, is vital to optimizing the customer journey.
Push Notifications as an Omnichannel Approach
Push notifications are therefore essential tools for keeping customers informed and engaged. There are three main types:
- Web Push: Web push messages that appear in the browser, accessible on any device, from desktop to mobile. With over 3.5 million apps on the Google Play Store and 2.2 million on the Apple App Store, web push is crucial in digital marketing, especially considering that 57% of global web traffic comes from mobile devices.
- App Push: Direct messages sent to mobile devices with the app installed, ensuring users have easy access to important information and promotions.
- Wallet Push: Notifications sent to smartphones, where loyalty cards and offers are stored in iOS Wallet or Google Wallet. This format is cost-effective and efficient, as it keeps offers organized and easy to access.
Success Stories with Notifications
Indigitall’s campaigns not only inform, they also delight. Here are some examples:
- ModaStore: “Thanks for subscribing! You’ll get 15% off your next order for subscribing.”
- with: “Happy Birthday! Enjoy a free gift with your next purchase.”
“These messages were designed to create an emotional impact and engage customers, resulting in high conversion rates,” he concludes.
