A Noodle, fintech that offers complete financial solutions for influencers, forecasts to more than double the financial volume processed in 'publis' this new year. With R$200 million transacted in 2024, the startup aims to reach R$500 million by 2025
Furthermore, the company announced that it will advance R$50 million in credit for influencers this year, compared to the 25 million registered in the previous year
Currently, with the arrival of new clients like Brasilera and Hello Group, Noodle serves approximately 7 thousand influencers, offering financial services that range from receivables anticipation to cash flow management
The increase in financial transactions of Noodle is not just a reflection of the natural growth of the influencer sector, but it is also linked to changes in the global landscape that directly impact the digital economy. The recent issue of the TikTok ban in the United States, for example, it has created a climate of uncertainty among influencers who depend on the platform for content creation and revenue generation. Not only that, the sequence of interest rate hikes in Brazil is another factor that also affects them, as the situation makes it difficult for large companies to access credit and, to compensate, they extend the payment deadlines – benefiting your cash flow, but harming the influencer. A Noodle, aware of this scenario provides essential support for this audience, helping to mitigate the risks associated with these instabilities
Furthermore, the rising dollar scenario has directly affected the global market, with consequences for influencers and brands that operate with contracts in foreign currencies. Noodle has been helping its clients manage these currency fluctuations, providing solutions that allow for greater financial predictability and stability in operations – essential for influencers who rely on a fan base and international partnerships
The fintech is also keeping an eye on the changing landscape of social platforms, offering adaptable solutions for influencers who, besides needing credit and payment advances, they seek financial tools that fit the dynamics of social networks, how the diversification of revenue sources and the growing dependence on emerging platforms
In 2025, Noodle will continue to expand its operations, betting on the evolution of the influencer market and the improvement of its financial solutions to keep up with the growth and needs of its clients. With the increase in movements and the ongoing support for influencers, the fintech consolidates itself as a key player in the digital ecosystem, offering financial stability and practical solutions for those who live and work on social media
