Netshoes, e-commerce of sports and lifestyle items, has just launched the Netshoes Run Tour, event that will take the experience of the brand's traditional street race across Brazil and encourage a sporty lifestyle, company motto. Besides the races, the news is the "training sessions" added to the schedule and new race distances to promote an active and sporty lifestyle. Throughout the year there will be two tests, held in Brasília and São Paulo, and four "trainings", in Belo Horizonte, Rio de Janeiro, Recife and Belém
"We are very excited to bring our street running experience to more states and people", in addition to promoting themed running training, says Gabriele Claudino, head of marketing at Netshoes. "Our tour carries our positioning to encourage sports", always at your pace. It is an event for beginner runners, athletes and also for the families, since we offer races for children. It is a complete sports experience.”
The first stage of the races takes place on May 18, in the Esplanade of the Ministries, in the Federal District. The second one will be in São Paulo, on August 24, in the People's Park. Runners can choose to run 5 km, 10km or 15km and, for the São Paulo runners, there is the possibility of also facing a half marathon (21km). Both stages have options for children and, once again, the São Paulo stage will have a partnership with adidas for the exclusive brand shirt to be worn by the athletes. The expectation is to gather 14,000 people at the two races.
The "trainings" take place between March and November, and for these events, Netshoes will bring special themes. An example is the "women's month training session", what will happen on March 29, in Belo Horizonte, in Belvedere Square. It will be three hours of exercises, with spots 100% allocated to the female audience, and the registrations were sold out in 24 hours. For the people of Rio de Janeiro, the "train" will focus on "Valentine's month" and aims to bring couples together – but not only! -, with a forecast for June 7. For Recife and Belém, the events are scheduled for September and November, respectively
For this year, the brand's race has been revamped and features a new concept and a more modern and youthful visual identity, with the aim of bringing the festival atmosphere to the events that will take place this year in six states of Brazil
A Netshoes Run, in previous editions, also passed through cities like Franca, in the interior of São Paulo, Florianópolis, in Santa Catarina, and Salvador, in Bahia. Last year, the São Paulo edition brought 5 thousand runners to Marginal Pinheiros.
The event is an important pillar of the company, marks its physical presence and gets closer to consumers and runners. Last year, the company presented its new positioning and adopted a strategy focused on adding new elements to the relationship with the consumer, with more content, influence and exclusive events for the sports universe
Registrations for the races and training sessions are already open. To register, accesshttps://www.netshoes.com.br/netshoes-run
