Netshoes, largest e-commerce of sports and lifestyle products in the country, just launched a new system that helps choose the best running shoes, on the website and app. With the tool, runners share their training routine and receive recommendations for the best products for that athlete profile, through artificial intelligence. The enhancement of the shopping experience occurs at a time when the brand is already recording good results in the category: searches for running articles have increased by 69% in this first quarter, compared to the same period of the previous year.
"The practice of running aligns very well with our positioning of encouraging sports at your own pace". "It embraces amateurs and professionals and grows rapidly at an enormous rate", says Sarkis Heghenian, race and training manager at Netshoes. "The runners form true communities that are divided by style", level, type of terrain. The guided shopping experience is a specialist's indication for the aisle. In order to provide a personalized recommendation, "the use of AI is essential".
To create the exclusive page, Netshoes spoke with experts, analyzed data and research to obtain the necessary information to serve the running audience, from amateurs to marathon runners, in addition to using the company's developers and artificial intelligence.
"Our solution is based on artificial intelligence and we truly want to revolutionize the way runners find the perfect shoe", says Diego Peroni, CTO of Netshoes. "When analyzing individual preferences and characteristics of the sneakers in our catalog", the tool offers personalized recommendations. This advancement not only simplifies the search for the ideal sneaker, but also maximizes comfort, helps prevent injuries, optimizes performance and provides significant gains for runners of all levels.”
To check, accesshttps://www.netshoes.with.br/seu-ritmo/running.
