A Neogrid, technology and data intelligence ecosystem that develops solutions for supply chain management, announces the launch of itsInsights Panel,new platform that brings together all studies, researches and analyses conducted by the company, in addition to providing a monthly overview of the main indicators of Brazilian consumers' purchasing behavior in retail
Now, with just a few clicks it is possible to accessinsights that help to better understand consumption habits, enabling the direction of sales strategies in a more agile way and optimizing profit margins. The site is structured into three sections, each highlighting a study: theBasket Viewoffers monitoring of the Neogrid & FGV IBRE Consumption Basket, while theSupply Visionprovides the traditional Breakage Index
Me andShopper's Visionencompasses the data from the monitoring Price Variations: Brazil & Regions and allows for detailed consultation of average ticket, incidence, average number of items purchased per customer and fluctuations in prices across 57 different product categories based on information collected by Horus, Neogrid's solution responsible for the analysis of more than 1 billion invoices issued annually
The portal also provides seasonal studies with consumption data on holidays, as well as the research on Shopping Habits in the Food Retail sector, developed by Neogrid in partnership with Opinion Box. Another feature allows for registration and receipt, directly on WhatsApp, two main indicators about behavior of theshopper and the breakage data through the NIA – the generative artificial intelligence (AI) from Neogrid that is a pioneer in Brazil with a focus on retail and industry
"The launch of our Insights Portal is an important milestone for the market", once we started offering access to comprehensive analyses that assist in strategic decision-making and contribute to retail and industry selling more, with more margin, says Nicolas Simone, Chief Product and Technology Officer (CPTO) of Neogrid. "The new site offers", in a practical and centralized way, a clear and comprehensive view of the main indicators and market dynamics in the country.”
Neogrid currently holds the largest data network of the consumption chain in the country. The numbers are impressive: more than 2,5 thousand retail networks and 30 thousand monitored points of sale, including more than 3 thousand municipalities, with the analysis of more than 1 billion tax coupons. "This vast database ensures a broad and accurate view of the Brazilian consumer goods market (CPGs)", adds Nicolas
To access the Neogrid Insights Panel, clickhere.
