A Natural Bot, technology startup specialized in Artificial Intelligence for the foodservice sector, is transforming delivery service in Brazil with CoPilot, a sales assistant based on Generative AI. The solution automates customer service via WhatsApp, suggest products, finalizes orders and processes payments in an integrated manner, significantly increasing the efficiency and scalability of restaurants
With an investment of over R$2 million, Natural Bot entered the market with a technology that redefines the sales experience through WhatsApp. Unlike traditional chatbots, that follow rigid flows, The Natural Bot CoPilot uses Natural Language Processing (NLP) to provide more dynamic and personalized interactions, understanding not only text, but also audios, abbreviations and regionalisms, making the experience more natural and intuitive for the customer.Thanks to this advanced technology, restaurants that adopt Natural Bot see a 76% increase in conversion rates compared to conventional chatbots
According to Rafael Coffani, founder of Natural Bot, technology solves one of the main challenges of delivery via WhatsApp: the limitation in human service. WhatsApp is an essential tool for many restaurants, but, without automation, maintain a standard of service, scaling sales and providing a fast and interactive shopping experience becomes a challenge. CoPiloto changes this scenario by providing humanized and efficient service, "driving sales automatically", explain Coffani
In addition to answering questions and processing orders, the CoPilot intelligently suggests complementary items, increasing the average ticket of customers. It also eliminates the need for manual submission of payment receipts, because it performs the verification automatically via the Central Bank, ensuring more security against frauds
The platform also features an administrative panel, where restaurant managers can customize the CoPilot's identity, manage menus, define delivery zones and track sales metrics. The goal of Natural Bot is to reach 1.700 active accounts in 2025 and exceed 15.000 until the end of 2026
"We are offering a new shopping experience for consumers and a scalable solution for restaurants". "Our technology has the potential to become the standard in the delivery market", Coffani states
According to research by Abrasel, 63% of establishments use WhatsApp for sales and 32% point to the app as the main delivery tool. The CoPilot does not intend to replace traditional delivery apps, but rather to offer an efficient alternative for customers who prefer to buy directly through WhatsApp, one of the most used channels by Brazilians
With support for text and audio orders, the platform makes the shopping experience smoother and more accessible, reducing virtual queues and optimizing service. In addition to mediating orders, the CoPilot manages questions, send menus, suggest items, processes payments and automatically issues the Service Order. The integration with POS and logistics systems, like Saipos, Eclectic and Hummingbird, and the expansion of connectivity via API reinforces the proposal of a complete ecosystem for delivery
The solution offers direct benefits for restaurants, allowing for scalable service. For the customers, reduces waiting time and provides a more intuitive shopping experience. Another differentiator is the flexibility in the purchasing journey, allowing the consumer to choose between WhatsApp or an online menu
"Our focus is to provide a solution that truly drives the business of restaurants". The CoPilot not only enhances the consumer experience, but it also allows establishments to increase their sales sustainably, ensuring greater operational efficiency and financial predictability, finalizes Coffani
