Christmas has a special meaning for many of us. As soon as November arrives, many people, anxiously, they are already looking to buy their Christmas decorations, end-of-year gifts and thinking about the traditions that will continue in their homes. This is a time filled with emotion, that can be very well utilized by companies to strengthen their relationship with their customers and think of actions that not only aim at increasing sales, but rather to create a special connection that marks your name
This is one of the periods of the year where the market, naturally, expect a greater movement of consumers across all channels. According to data from the National Confederation of Shopkeepers (CNDL) with the Credit Protection Service (SPC Brazil), as an example, among the preferred places for consumers to buy gifts, 76% turn to physical stores, in addition to 78% who usually purchase online, mainly, of international sites
There is no way to escape this natural wave and, instead of trying to get over her, how about diving to discover what its depths can offer to strengthen the connection with your target audience? See, below, some actions capable of generating enormous results in this regard
#1 Guerrilla Marketing:different actions, creative and innovative attract greater public attention, generating a strong impact on their memories and making them remember your brand quickly. This strategy advocated by guerrilla marketing can be extremely beneficial at this time, promoting strategies that capture the emotional essence to move people, strengthen this connection and, yet, create memorable experiences
#2 Speak your audience’s language:in the frenzy of Christmas shopping, speaking the language of the consumer is crucial for the success of companies. By understanding your needs, wishes and aspirations, brands can create more relevant and personalized messages, establishing a deeper emotional connection. Although this is a difficult mission, considering audiences of different age groups in the market, those that understand their customers and adapt to their demands through this communication, they will bear very ripe fruits
#3 Marketing human to human: interpersonal relationships are greatly intensified at Christmas, and it is here that human to human marketing needs to be reinforced. Prioritize a humanized communication with your consumer, through actions focused on personalized service, individual and interactive, showing concern in meeting your needs and availability for whatever you may need. Strengthening this bond will make a huge difference in retaining more and more customers
#4 Themed stores:more focused on physical stores, decorating the environment with characteristic Christmas items creates a much more immersive and fun experience with the store. Here, the focus should not be on selling such products, but rather in creating a memorable moment for everyone who visits the place, exploring the visual and sensory aspects that immerse the customer in the Christmas atmosphere and, with that, elevate the image and reputation of your company
#5 Unexpected kindness:who doesn't like to receive a little treat, isn't it? Mainly, when it comes from unexpected actions. There is no better time to offer these kindnesses than Christmas, that already has a huge sentimentality. Analyze your customers' purchase history and offer small gifts with each purchase. Something that doesn't cost much, but will generate valuable rewards in terms of connection between the parties
Much more than being a time of celebration and family unity, Christmas represents a unique opportunity for companies to strengthen their ties with consumers. Here, the goal should not be financial, but rather of positioning and image, exploring actions that bring the emotional essence of this time to create memorable experiences that stay in the consumers' emotional memory
