In current times, in which the digital reigns, gaining the attention of the target audience is key to enhancing the success of a business. On social media, this means being able to retain the audience right at the beginning of a post.
Research shows that those who want to influence online have only three seconds to grab someone's attention, and that the average retention rate needed to increase the reach of short videos is 70%. How to make this possible
SecondJhonny Martins, vice president ofSERAC, corporate solutions hub, being a reference in the accounting areas, legal, educational and technology, it is necessary to understand that the audience needs something eye-catching to keep following. "We are in the era of retention", when we compete for attention with many people, that's why provocative videos are the most viral. It is necessary to start with an impactful message right at the beginning to capture attention and prevent the audience from moving on to another video, affirms.
According to the vice president of SERAC, social media and digital were one of the most worked-on points by the company in recent years, just like qualified networking. We understand that networks give us visibility and having qualified clients further enhances our reference. The turning point to stimulate the use of networks and invest in digital was when we started to have a good niche of clients in the digital market, like Thiago Nigro, that pulled Joel Jota, etc. We are starting to understand that those who are in the digital space look for things in the digital space, "that is why he is of fundamental importance to us", explain.
For Jhonny, becoming influential on social media means working on the way to treat people and communicate both inside and outside of them. In everyday life, it is important to understand that the way you treat people makes you influential. If you are that person who only treats well those you think will bring you some kind of value, you do not become influential. And when you treat people well, they indicate you, promote your name, orient
One suggestion from the executive is to call people by their name. "Calling someone by their name is powerful". It is the word that every human being likes to hear the most. This makes you influential in the environment, explain Jhonny Martins.
On social media, it is necessary to learn to bring something unusual to grab attention and convey the message. "Use phrases that spark curiosity and encourage interaction". Show yourself as someone who wants to help solve the needs of those who are watching, someone who can influence you to take better paths. When do you manage to become influential to someone, you will already have the currency you need to achieve promising results, finalizes the vice-president of SERAC
