Simplifying e-commerce in the agribusiness, offering a practical sales channel for the rural producer. This is the strategy of the Naterra marketplacewww.naterra.com.br), that aims to become a reference in online sales in the sector
The new project is an initiative of Wolf Sementes, that will turn 50 in 2025 and is a leader in the hybrid brachiaria seed segment, holder of a portfolio of more than 50 products
"We have been selling online since 2017", using various marketplaces and our own e-commerce, and we always missed a platform that was as intuitive as the major generalist marketplaces, but that met the technical specificities of the sector regarding logistics, regulation of agrochemicals and assurance of quality and provenance, explain Alex Wolf, CEO of Wolf Sementes and founder of Naterra
The newly created platform stands out from those already existing in the sector by providing the buyer with information such as price, stock, shipping and delivery time, differently from what happens in agricultural marketplaces that, in general, they operate with price auction, quotation and lead capture forms
Graduated in International Finance and Marketing from the University of Miami Herbert Business School and with over 20 years of experience in the commercial and business area in agriculture, Alex Wolf knows well the challenges and peculiarities of the sector
One of the barriers mapped by Naterra is the conflict of sales channels in a market accustomed to working with distributors and cooperatives. Another challenge is to show industries the advantages of fractional sales
"We have been selling online for years and we know that the profile of the customer who buys online is different from the one who goes to the store". "Those who buy in physical stores or have the volume to negotiate price with the distributor do not want to pay for shipping or prefer to take the product right away", compare the founder of Naterra
Currently, the base of active clients on the platform is 5.000 buyers, besides Wolf's own wallet, with more than 50.000 registered clients. Two important sellers have also joined the project
"Our experience shows that the online customer is very different from the reseller customer". Furthermore, the volume of e-commerce in agriculture, although it adds an important revenue for industries, "still small", evaluate Alex Wolf
The entrepreneur also emphasizes that working primarily with direct sales made by the industry ensures another particularity of the sector, what is giving more security to the supplier curation process, selecting sellers who are able to guarantee the origin and comply with the restrictive legislation on the marketing of pesticides and veterinary products, inclusive with the requirement of a prescription
"In the case of seeds", what are live products and the expertise of Wolf, "the quality of storage and the validity is fundamental", points
Thinking about ensuring the best delivery and encouraging new industries to start selling in fractions, Naterra took over all the logistics, using Wolf's know-how
Those who choose the platform do not pay a monthly fee or annual fee and have zero implementation costs, in addition to receiving support and consulting, mainly aimed at companies that have never worked with e-commerce. Learn more atwww.naterra.com.br.
