In a significant advancement in the digitalization of the automotive sector, the parts marketplace of Rodobens showed a growth of 87% in the revenue of partner retailers in 2024. The platform, specialized in automotive parts, tires and lubricants, already has approximately 74 thousand registered customers and surpassed the mark of R$ 1 billion in sales volume
The success of the initiative is directly linked to the "Member Get Member" strategy, in which the internal salespeople of Rodobens present the platform to the customers, encouraging autonomy in the purchasing journey. "Our initial focus was to ensure that the internal sellers knew and trusted the platform to", so, take her to your clients. "This effect was fundamental in consolidating digitalization in the sector", explain Ademir Odoricio, Executive Director of Commercial Vehicles at Rodobens
Among the competitive differentials, the platform offers a catalog with over 120 thousand items and has a strong online presence. With an efficient organic positioning on Google, the marketplace attracted more than 1,4 million sessions in 2024. A relevant fact is that 90% of customers are repeat clients of the brand's dealerships, what demonstrates the synergy between physical and digital channels
Currently, the platform has 113 active partner retailers, including automotive parts resellers, tires and lubricants. To expand this network, Rodobens adopts a dual strategy: a receptive registration flow via the website and active prospecting carried out by the sales team
"In addition to expanding our partner base", we want to make the purchasing process even more practical and efficient for customers, highlights Odoricio
For 2025, the company plans to continue investing in expanding the base of retailers and improving the digital experience, seeking sustainable growth for the platform
