Dawn in the field. And with the coming of the day, It opens the door to the future and innovation.. In a scenario where agribusiness continues as one of the main driving forces of the Brazilian economy, Moving about R$2,5 trillion in 2023, the JPA Agro has emerged as an essential pillar for the sustainable and technological development of the sector, already projecting a GMV of R$500 million in the 2024 balance sheet
With a pioneering vision and complete solutions for producers and companies, the company has consolidated itself as the largest and most innovative e-commerce of agriculture in Brazil, bringing a new perspective to a traditionally physical market. We created the largest hub of solutions for the national agribusiness, combining convenience and security in the sector that is the heart of the Brazilian economy
However, To understand this story, It's important to take a step back and start with a little bit of context of this which is such a powerful sector on the national scene., to explain how JPA Agro operates transforming it day by day
Brazilian agribusiness: a national economic force
Brazilian agribusiness is one of the engines of the economy, contributing approximately 27% of GDP and employing millions of workers in all regions of the country. Data from the Centre for Advanced Studies in Applied Economics (CEPEA) show that, only in 2023, Brazil produced more than 300 million tons of grains and consolidated its position among the largest exporters of soybeans, coffee, beef and other agricultural products. In a robust and increasingly digitalized market, efficient and connected, JPA Agro is positioned as a facilitator and accelerator of this transformation
Amidst this robust market, that requires efficiency, connectivity and technological innovations, JPA Agro has been meeting demand with a comprehensive digital platform that facilitates marketing and financial support, promoting access to inputs and credit in an unbureaucratic and accessible way
JPA Agro: innovation and connection at the heart of national agriculture
Founded 15 years ago as a commodities brokerage, JPA Agro has expanded to become the only Brazilian agro marketplace offering a full range of products and services, ranging from the sale of inputs to strategic financial solutions through the JPA Cred
The company not only connects producers and consumers, but also operates from the sale of inputs to the provision of a set of integrated financial solutions through the JPA Cred, optimising the user experience and enhancing the reach of rural businesses. "Our purpose is to revolutionize the sector", providing the producer with a complete and hassle-free shopping experience in a robust and innovative e-commerce platform, that elevates rural businesses in Brazil to new levels,"complements Avelar"
With a business model based on sustainability and a conscious capitalism approach, JPA Agro invests in the growth of producers, encouraging practices that benefit them and bring good results for the economy of Brazil as a whole. To have an example, through an action front called JPA Intelligence, the company has been developing innovative initiatives such as the Exchange Index for milk – novel tool that assists the producer in cost management, margins and to better understand market trends to make better purchases -, and the "milk-verse" platform, focused on the training and education of rural workers
JPA Cred: enhancing agriculture with unique financial solutions
To meet the financial needs of the rural producer, JPA Agro created JPA Cred, a financial arm that allows the producer quick and streamlined access to financial resources. In 2023, JPA Cred granted R$100 million in credit, with the expectation of reaching R$180 million by the end of this year, driving agribusiness and strengthening the national production chain
With services such as receivables anticipation and operational credit, JPA Cred facilitates access to capital so that the producer can invest in technology, equipment and expand their operations
"With JPA Cred", we bring credit and agility to the rural producer, allowing him to buy now and pay later. It is the type of flexibility and support that transforms rural business and directly contributes to the growth of Brazilian agribusiness,"concluded Leandro
