In the real estate market, digital transformation has been one of the main factors for the success of real estate agents. From the creation of an effective website to the smart use of social media, mastering digital marketing is essential for those who want to stand out. It is with this focus that the Brazilian Institute of Professional Education (IBREP) offers courses aimed at real estate marketing and prepares professionals to optimize their sales and improve the quality of the services offered
"Our course was developed with the aim of training brokers prepared for the challenges of the current market". We know that digital marketing is a powerful tool to reach customers in a more strategic way, therefore we included a specific subject of Marketing. In her, we cover everything from the main communication tools to effective strategies for advertising properties on social media, says Diogo Martins, CEO of IBREP. The course includes, among other practices, the creation of optimized websites, the use of targeted ads and the implementation of virtual tours, that expand the reach of the offers and increase the chances of conversion
Rafael Landa, professor of the subject of Marketing and Sales in Practice at IBREP, it is essential that brokers adopt a strategic posture. "No IBREP", we teach how to position yourself digitally, understand the customer and use social media as an effective showcase. The creation of engaging content, with targeted ads and the use of virtual tour, can make a difference in the buyer's decision, the teacher explains. According to him, digital marketing for brokers goes beyond traditional sales techniques, it is necessary for the professional to build trust through authentic communication and personalized service
Check out the main tips for standing out in digital marketing in the real estate market:
Digital positioning and creative contentAccording to the professor, it is essential to create a solid presence on social media and other digital platforms. Use your website and social media as showcases for the properties, ensuring a good visual presentation and clear information, highlights. Landa explains that the professional needs to create relevant content that adds value for the client, instead of focusing only on sales. Furthermore, when producing relevant content, your audience can understand more about the real estate market and, at the same time, your authority is reinforced in the segment
Strategic use of social networksUse social media to build a relationship with the customer and create authentic and constant communication. It is important to take advantage of the features of the platforms, such as paid ads and targeting,to reach the right audience
Virtual Property TourRafael emphasizes during the classes that another way to stand out is through immersive experiences with virtual tours of the properties. According to him, this allows customers to explore the properties interactively and remotely
Targeted online advertisingOnline ads are one of the main digital marketing tools for real estate agents and allow reaching a broader yet highly targeted audience. Use platforms like Google Ads and Facebook Ads, it is possible to create targeted campaigns based on factors such as geographic location, specific interests and search behavior of potential customers. This segmentation helps to optimize marketing efforts, directly reaching the most relevant audience and thereby increasing the chances of conversion
Search Engine Optimization (SEO)One of the main digital marketing strategies for real estate agents is to ensure that their website is optimized for search engines. By using relevant keywords in the content, you increase the visibility of the site by making it easier for users who are actively searching for properties to rent or with
