Magazine Luiza and AliExpress have signed a historic agreement that will allow cross-selling of products on their respective e-commerce platforms. This partnership marks the first time that the Chinese marketplace will make its products available for sale by a foreign company, in an unprecedented cross-border strategy
The collaboration aims to diversify the catalog of both companies, taking advantage of the strengths of each one. While AliExpress is known for its variety of beauty items and tech accessories, Magazine Luiza has a strong presence in the market for appliances and electronics
With this initiative, the two platforms, that together total more than 700 million monthly visits and 60 million active customers, they expect to significantly increase their sales conversion rates. The companies assure that there will be no changes to tax policies for consumers and that the guidelines of the Remessa Conforme program will be maintained, including the exemption from fees for purchases under US$ 50
The announcement of the partnership was well received by the financial market, resulting in an appreciation of more than 10% in the shares of Magazine Luiza, that had been facing a decline of almost 50% in the year
This collaboration represents an important milestone in the Brazilian and international e-commerce landscape, promising to expand purchasing options for consumers and strengthen the position of both companies in the market
