Magalu has just gained a new marketplace: Nerdstore. The e-commerce of geek and nerd items created by Jovem Nerd in 2006 was sold in 2019, but more recently, Alexandre Ottoni and Deive Pazos, co-founders of the brand, they regained control of the online store and elevated it to a new level
Now, as a company part of the Magalu ecosystem since 2021, the co-founders of Jovem Nerd are betting on the group's infrastructure to grow the business. Under the management of Netshoes – largest sports and lifestyle e-commerce in the country – the expectation is that Nerdstore will triple in size in a year
"Our product curation in partnership with Netshoes", who already has experience in managing other e-commerces, "makes us believe a lot in the growth of the brand", claims Deive Pazos. "Exactly for this reason we made the decision to give space for sellers to sell on the site", because we know that today we are able to offer a greater assortment of products and meet all the demand in the best possible way for the customer.”
Netshoes will be responsible for the production of products for the Nerdstore brand and for the entire e-commerce operation, from the sales platform to logistics and customer service. "We will make this marketplace happen", says Graciela Kumruian, CEO of the company. "Everything related to technology", customer experience, payment processing, inventory management, delivery logistics, negotiation with suppliers and after-sales, among others, it will be the responsibility of the Netshoes team. It is a special mission and we are very excited to highlight Jovem Nerd and also consolidate Netshoes in the clothing and nerd and geek items market through Nerdstore.
Netshoes' interest in entering the nerd and geek products market has always been latent. At the end of 2023, the company took the first step in that direction by launching, during the CCXP, a collab Residiuum, in partnership with Iron Studios. After, together with Jovem Nerd, at the beginning of 2024, with the release of Ruff Ghanor, launched on the site an exclusive and limited collection of t-shirts featuring game characters.
"Now, the operation of Nerdstore further increases our leverage in this sector that, according to the Brazilian Association of Brand and Character Licensing, generated more than 22 billion reais in 2022. It is a market still in expansion and this value represents a 5% growth compared to the previous year. With this partnership, we added this universe to our platform and used all our know-how to elevate Nerdstore to a new level of geek and nerd marketplace and provide the consumer with a superior experience, says the executive
Releases and licensed products
The first major bet of Jovem Nerd upon reassuming control of Nerdstore is the collection of t-shirts from the movie Deadpool and Wolverine, one of the main releases expected in theaters this year premieres next Friday (25). Customers can choose from five different prints and all items are licensed by Marvel.
Check the options in the link https://www.nerdstore.com.br/lst/mi-deadpool-wolverine
Reasons for sale
The Nerdstore was sold for a curious reason: high demand. The rapid growth of the store and the desire to have its own production ended up becoming an unfeasible flow for the moment. It was impossible for all the processes to be managed by just two people – Ottoni and Deive. "We became funnels of production and could not grow anymore because all production was concentrated in our hands". Besides all the work in the store, we still had to edit the Nerdcast, that needed attention, time and quality. This all at a time when we were moving to the United States and managing retail from a distance was unfeasible, said the Jovem Nerd in the YouTube video where they announced the sale.
Furthermore, the team needed to analyze where it should maintain its focus and, since the founders have always been from the content area, they opted to outsource the e-commerce. "We saw that Nerdstore had a much greater potential than we could deliver to it". During this entire sales period, Nerdstore did what we always dreamed of: having a distribution center in São Paulo and having our own production, affirms Ottoni
