The ecosystem ofLuft Logisticscreated theLuft Innovators, a cultural contest aimed at its more than 10,000 direct and outsourced employees. The goal is to encourage the adoption and creative and responsible exploration of Artificial Intelligence (AI) in the corporate environment, promoting a culture of innovation and technological leadership among professionals in the organization.
The Luft Innovators emerge at a strategic moment for the company, that has stood out for implementing solutions aimed at increasing business efficiency and accelerating sales for its clients. With digital transformation on the rise and AI consolidating itself as one of the main disruptive technologies of today, Luft reinforces its commitment to technological innovation by creating an initiative that directly involves building an internal AI culture.
Artificial intelligence as a tool for innovation
In this first phase, the competition aims to challenge employees to explore the potential of AI to solve real problems and optimize processes. From January to the end of February, the participants received educational content, they individually developed their projects using AI tools available for free in the market, and submitted their projects. After evaluation by the technical panel, the winning projects of this phase will be announced on the websitehttps://luft.com.br/prisma-luft/. The winners will be awarded a notebook, tablet or cell phone, in addition to a technology course to enhance knowledge.
Why bet on AI culture
Artificial intelligence has proven to be a powerful ally in the transformation of logistics processes. In the case of Luft Logistics, AI is already part of operations, from task automation to demand forecasting, route optimization, stocks and Customer Service (SAC), allowing for more agile operations, efficient and sustainable.
"Technology alone does not solve problems"; "they are the people who bring innovations to life", Gustavo Saraiva, CIO of Luft Logistics."More than technology, this competition is showing us the importance of dialogue between areas and the diversity of thoughts, showing that our strength lies in collaboration and in a vision beyond routines. Approximately 70% of the projects submitted in this phase of the competition did not come from the IT (Information Technology) sector, proving that innovation transcends silos, affirms Saraiva.
A trajectory of innovation
Luft Logistics built its reputation by integrating logistics solutions focused on the growth of its clients. Over the years, the company expanded its operations to various sectors, including agribusiness, health and retail, consolidating itself as alogtechfrom the tip.
Today, Luft goes far beyond traditional logistics. Your services encompass full service operations, full commerce and systems that transform logistics into a business enabler. With the intensive use of technology, the company creates competitiveness for its clients, connecting markets and simplifying complex processes.
As startups of the Luft ecosystem – Agrega Agro, Add Here and Store Here – exemplify this integrated and innovative vision. The Agro Agrega, for example, offers digital solutions for agribusiness, while Agrega Aí specializes in technology for e-commerce and retail. Armazenaí facilitates the physical and digital logistics of small businessessellersdo e-commerce.
Expected impact
"We want every employee to feel like an agent of transformation within the company", affirms Luciano Luft, founder and CEO of Luft Logistics. "With the Innovators of Luft", we are planting the seeds of an innovation culture that will benefit the entire ecosystem of people and businesses. The initiative reflects our commitment to the continuous development of our workforce, offering mentoring and technological resources that empower employees to take advantage of the opportunities brought by the digital revolution, concludes
