Technology is increasingly present in our daily lives, and companies have been seeking alternatives to integrate it into their businesses. In 2020, with the onset of the pandemic, the need to intensify this progress has arisen, promoting a more effective integration of digital channels. In the stores honey, this reality was no different; the network faced and overcame several challenges with a lot of work and investment in technology
The implementation of new technologies and the constant pursuit of innovation are a consolidated reality and no longer a trend. Our goal has always been to meet the needs of our customers with competitive prices. Now, we also explore alternatives that offer practicality and comfort, tells Felipe Prado, digital sales manager of lojasmel
The result of this commitment is the successful implementation of a figital system, that offers practical alternatives to consumers. The brand's first digital initiative was to transform the website into an e-commerce site, where a complete portfolio of products is available in categories such as: household utility, small appliances, electronics, toys and home and decoration items in general
In the purchases made through WhatsApp, the customer contacts the store, describes your need and is directed to an attendant who makes a personalized sale. In the end, the customer can choose to receive their order at home in up to two hours – the deadline varies according to the unit that will handle the request – or pick up at a physical store
"To meet the demands of digital channels", we developed a strategy for directing requests. On each of the platforms, the orders come from a different place. The requests from our website and marketplace platforms are handled by our distribution center in Minas Gerais, while the orders placed on WhatsApp are fulfilled by regional stocks and stores, explain Prado
Marketplace networks have strengthened and entered the brand's figital strategy, that includes the main market players as partners. Large platforms, like Shopee, have consolidated as a distribution channel, offering the public official stores of various brands, like lojasmel, that makes its entire portfolio available to clients
Marketplaces attract consumers due to the convenience of using just one platform for various types of purchases. Another major attraction is data security, in addition to the guarantee that the official store of the brand is marked, preventing digital attacks from being carried out, comment the manager
Digital channels are here to stay and are part of all our strategic planning. They enabled us to expand the reach of our network, fulfilling orders in all regions of the country. Our goal for the coming years is to strengthen our omnichannel approach and offer increasingly complete experiences to our customers, finishes Prado
