The RankMyApp, specializing in optimization and management in performance media, revealed the results of the survey on the applications that gained the most prominence in 2024. The survey defines consumers' favorite apps in the gastronomy categories, purchases, education, entertainment, finances, maps and navigation, health and fitness and social, considering the main app stores: Google Play and the App Store
The ranking was built based on the presence of apps in the top 10 of their categories in the major app stores. The strategy values consistency and ranking position, attributing greater relevance to those who stay longer in the best rankings
The study doesn't take downloads or reviews into account., Since these metrics are part of the app store ratings. The criteria chosen allow you to identify the applications that really stood out and are priorities for users, serving as a reference for marketers who want to understand the behavior of target audiences in the mobile environment
In food, iFood is number one.. In shopping, Shopee leads in both stores., But the surprise comes with Temu., ranking in fourth position. Already in education, Duolingo was Top 1 on both app stores.. To the lovers of entertainment, Max (Google Store) and TikTok (App Store) were the featured apps, with Netflix in second place.
In the finance category, Nubank was the leader in both stores., the second position was occupied by PicPay (Google Play) and FGTS (App Store). Already in maps and navigation, The 99 stood out in the Google store., In front of Uber, With Google Maps being the first in the Apple store. In health, The Menstrual Cycle Flo is the leader in both, with GymRats getting 9th place in the App Store. Instagram and WhatsApp complement each other in social, With Threads in second place in both stores – demonstrating Meta's dominance in the category
This is a very valuable tool not only to understand, but to use as a strategy the preference of users. Thus, it is possible to define the best ways to carry out campaigns, promote products and services or enter into partnerships, Scalise points out
