Kumulus announced, this week, a new phase of global expansion that will unify international operations. Baptized as "One Kumulus", the restructuring aims to consolidate the company's operations in markets of countries such as the United States, England, Ireland and Portugal, where it already has active clients since 2023. With this new unified strategy, the company plans to double its revenue in the next three years, reaching the mark of R$ 70 million
To lead this new phase, Thiago Iacopini, what was responsible for Kumulus's expansion in the international market, return to the position of CEO, now with the responsibility of leading the global operation, that will have the English unit as a holding; he will start to control all business units in all countries in a unified manner. "This last year has been a great learning experience", especially about the demanding culture of the American and British markets. Our strategy now is to bring this experience to further strengthen our global presence and consolidate Kumulus as a strategic partner in the digital transformation of clients, highlights Iacopini
In the last two years, international expansion was responsible for a significant part of the company's growth and today represents 30% of total revenue. The goal of this global unification will be to double this revenue, with half of the growth coming from the international market. Attached to Kulumus' new business strategy is the strengthening of its role as a Trusted Advisor in digital transformation, expanding the service portfolio and positioning itself as a long-term business partner for clients
For that, the company should focus on end-to-end solutions in cloud computing, application modernization and artificial intelligence, already having a seal from Microsoft as an AI Design Capable Partner, recently announced
A characteristic that is in the company's DNA is the strategic use of artificial intelligence to provide an efficient digital transformation for clients. "The market is flooded by AI", so the secret is in how to use it. Here at Kumulus, we understand that we are ahead, because we started very early to work and invest in this type of technology. A Kumulus, from the beginning, worked with what gave rise to the AI we know, with Large Language Models (LLMs). Through our partnership with Microsoft, we were one of the first companies in Latin America to receive an Advanced Specialization in Analytics from Microsoft Azure, since today we are Azure MSP Expert, comment Iacopini.
With the aim of strengthening the international commercial structure, in this new phase Kumulus will also have the return of Flavio Costa, this time as Commercial Director. He will be responsible for unifying sales operations in different countries and strengthening synergy between the units. "The unification of our international sales operations is a strategic milestone for the company", what enables us to offer a more integrated and efficient experience to our global clients. With this new strategy, we managed to align cultures, distinct processes and business models, strengthening our position as a digital transformation partner for large organizations. Our successful trajectory in high-impact projects and strategic alliances enables us to drive innovation and competitiveness, helping these organizations to advance in their businesses, Costa claims
The strategic partnership with Logicalis, group to which Kumulus is integrated, also plays a fundamental role in this new moment of the company. According to Iacopini, Logicalis has been a strategic channel for the distribution of services abroad, facilitating your entry and consolidation in new markets
“With a history of innovation and leadership in thecloud computingand AI, Kumulus reinforces its commitment to continue delivering high-impact solutions for its clients and partners, reinforces the CEO. Among the recent achievements of the company is the recognition as Microsoft Partner of the Year in 2022 and 2023, in addition to new certifications that attest to excellence in the delivery of artificial intelligence and data analysis projects
