In a globally expanding market, a Koin, fintech specialized in simplifying digital commerce, will invest around R$ 30 million to advance its anti-fraud solutions in Brazil and Latin America in 2025. Driven by the increase in digital transactions and the sophistication of fraud attempts, the fintech wants to expand its portfolio and bring new technologies to ensure increasingly secure transactions in e-commerce
"Our goal is for retailers to have access to quality anti-fraud solutions with features such as biometrics and 3DS", e-commerce authentication protocol, that increases transaction security and creates a better shopping experience, to prevent losses in online purchases, explain Dieter Spangenberg, Chief Payments and Fraud
Developed to prevent fraud in e-commerce transactions and maximize sales conversion rates, Koin's solution uses artificial intelligence and machine learning to analyze transactions in real time, identifying suspicious patterns and fraudulent behaviors
Studies indicate that, only in the first nine months of 2023, losses of R$ 41 were avoided,4 billion in the country thanks to authentication tools and fraud prevention. According to theGlobal eCommerce Payments and Fraud Report, from 2024, retailers in Latin America spend almost double the global average to manage payment fraud (19% versus 11%), especially SMEs with revenue between US$ 50 thousand and US$ 5 million in annual e-commerce sales
For the consumer, the lack of security when shopping online also brings losses. A recent survey by Koin itself on the scenario of scams and virtual frauds, showed that consumer vulnerability is still a threat. According to the research, 62,4% of Brazilians have already experienced some attempt of a virtual scam, most of them (41,8%) on shopping sites
That's why, the evolution of the antifraud offering is essential to simplify transactions and provide a smoother shopping experience for the consumers of the brand's partners. "We are leaders in Argentina and we are consistently growing in Brazil", with the provision of essential tools to ensure consumer safety and protect companies against financial fraud, highlights Spangenberg
A Koin opera in Brazil, Argentina, Colombia, Mexico, Peru, Uruguay and Chile, and already has major clients such as Decolar and Jetsmart, Nike, Frávega, Indrive, Simmons, Clickbus and Reebok, helping to provide secure and flexible payment solutions in various countries
Focus on transactions in the Koin app
In parallel, a fintech bets on transactions through its own app. Since it was released, a little over a year ago, the app has already surpassed 1,5 million downloads and is experiencing a monthly growth rate of over 50% in transaction volume. According to Lucas Iván Gonzalez, Chief Product Officer and Chief Commercial Officer of the Company, 60% of Koin's daily operations come from the app, that has been increasingly used by consumers when looking for credit to make purchases in installments at their favorite stores
With the diversity of payment methods, in addition to the benefits provided to the consumer in our app, we expect to triple the volume of transactions in 2025, highlights the executive.
In 2025, Koin aims to consolidate its presence in BNPL with an increasingly diverse range of segments, as tourism, education, clothing, cosmetics, sports and pets. According to the executive of the fintech, the goal is to expand the democratization of credit to new areas of consumption in Brazil
The continuous strengthening of the client portfolio, added to the growth of the application and the expansion of anti-fraud solutions, Koin aims to establish itself as a leader in digital financial inclusion. "Our goal is to chart a solid path to lead the fraud prevention market in Latin America and BNPL in Brazil", developing products and partnerships that bring accessibility and flexibility to businesses and consumers, complete Gonzalez
