Koin, a fintech specializing in financial solutions for digital commerce, is expanding its presence in the Pix Installment segment by establishing new strategic partnerships with major Brazilian retail brands. Companies such as Boca Rosa Beauty, Marisa, Livelo, TNG and Livo are now offering the Buy Now, Pay Later (BNPL) option, which allows consumers to purchase products immediately and pay in installments without the need for a credit card.
Pix Installments is consolidating itself as an affordable alternative for those seeking financial flexibility. With the possibility of splitting payments via Pix transfer, the solution expands access to credit and facilitates the purchasing journey, benefiting both consumers and retailers. “The evolution of e-commerce and the increased use of Pix by Brazilians have stimulated the need for the market to diversify payment methods. Therefore, Pix Installments is one of the big bets for BNPL”, explains Ignacio Croce, commercial director at Koin.
Brands strengthen Koin’s payments ecosystem
Koin’s new partners are leaders in their segments. Boca Rosa Beauty, led by influencer Bianca Andrade, generates millions of dollars annually in the beauty sector. Marisa, a giant in fashion retail, and Livelo, a leader in rewards programs, connect thousands of consumers to products and experiences. Yescoo stands out for its varied mix of clothing, while TNG is recognized for its quality and contemporary design. Livo, consolidated in the premium eyewear segment, reinforces the diversity of the fintech’s client portfolio.
According to the executive, BNPL, together with Pix, represents the digital payment method with the greatest growth potential in the country. “BNPL’s proposal is to offer a more accessible and uncomplicated payment experience,” he highlights. Depending on the terms and conditions, installments can be made without interest or with reduced rates, making it an attractive solution for different consumer profiles.
The arrival of major brands to Koin’s portfolio confirms the growth trend of BNPL. “In our surveys, we identified that 25% of the 100 largest national e-commerces offer BNPL as a payment option, and projections indicate that the Brazilian BNPL market should exceed US$ 10 billion in the coming years,” comments Croce.
