With the increase of fraud in the digital environment, ensuring the security of transactions without compromising the consumer experience has become one of the biggest challenges of online retail. Businesses need solutions that protect their customers without creating friction in the purchasing process.
To face this scenario, a Koin, fintech specialized in payment methods and fraud prevention, launched KoinTrueMatch in Brazil. This innovation offers a fast and intelligent verification for e-commerce, allowing them to validate, in milliseconds, if the card used belongs to the holder of the informed document, everything in a transparent way, without compromising the fluidity of the purchasing journey
"With KoinTrueMatch", we are elevating the security of online transactions to a new level, combining cutting-edge technology and advanced intelligence to provide retailers with a robust and effective solution in the fight against fraud. Our commitment is to ensure that protection against fraudulent activities does not compromise the consumer experience, allowing companies to maximize their sales with confidence, without giving up on agility and conversion, claims Alejandro Morón, fraud prevention director of Koin
Most e-commerce platforms cannot confirm if the cardholder and the buyer are the same person, because this information is protected by the issuing banks. KoinTrueMatch fills this gap with an instant verification, allowing merchants to quickly validate card ownership. However, this check does not automatically block suspicious transactions
Legitimate purchases, like those made with family cards, are analyzed with contextual intelligence, avoiding undue refusals. High-risk purchases already, last-minute airline tickets in suspicious locations, they receive automatic alerts to reinforce the decision-making of retailers
Biometrics and advanced validation
To further enhance security, the solution can be combined with facial biometrics. With a selfie and a photo of the document, the system confirms the buyer's identity and cross-references the data with government databases in Brazil, ensuring accurate and reliable validation
Another differentiator of the tool is its approach to dynamic friction, a model that adapts the level of security to the client's profile. Recurring buyers, with a reliable history, they go through checkout without additional barriers, while new accounts or suspicious transactions undergo extra validations. This approach ensures security without compromising the user experience, allowing retailers to reduce fraud without negatively impacting sales
