You are waiting for the bus and, suddenly, your phone vibrates with a tempting offer. Coincidence? Not really. Companies are increasingly aware of the exact moment when you have time to check your phone and, even better, when you are more likely to make a purchase. Using artificial intelligence and advanced technologies, they can identify even the product that caught their attention, like that pair of jeans you looked up earlier, and send a personalized offer just for you
All of this happens directly on your WhatsApp or as a notification, connecting the website support, searches on Google and dating apps, the perfect moment for you to interact with the brand
I find it invasive? Research says otherwise. A good shopping experience, well-structured and with first-class service, it is what makes 54% of consumers loyal to a brand, according to a study by HubSpot and Bain & Company. And the numbers are even more impressive: research from Salesforce and Zendesk reveals that 83% of consumers consider the shopping experience as important as the product itself. A large part of these interactions, of course, occurs in the digital environment
The client usually starts contact through Google, visit the site and, next, you can continue the purchase via WhatsApp or choose another channel. Each user has a unique shopping style, that companies need to identify, respect and enhance to ensure a connected experience, efficient and fast, explain Victor Okuma, Country Manager of Indigitall in Brazil. The platform, developed in Spain and recently launched in Brazil, combines cutting-edge technology with artificial intelligence, allowing companies to offer integrated and personalized shopping experiences to their customers
To get an idea, to increase consumer engagement, Indigitall uses real-time data, adjusting each interaction according to the customer's behavior. Digital transformation goes beyond automation. It is about creating a digital ecosystem where the customer experience is continuously improved and personalized, generating more value for both companies and consumers, affirms Okuma. This results in a completely tailored shopping journey for each customer's profile, from the first contact to customer loyalty
The platform of the Spanish company keeps all communication channels integrated in a single interface, intelligently managing all the interactions that customers have with their brands. This ensures a significant improvement in the customer's shopping experience, ensuring that the right message reaches at the right time and through the most appropriate channel, highlights Okuma
The platform also features intelligent bots that operate 24 hours a day, responding in any language and with a human touch. "These bots can be integrated into any application and have already resulted in a 35% increase in app sales", in addition to a satisfaction of 74% among users, comment Okuma
These bots still send segmented messages according to the stage of the buying journey, optimizing marketing strategies. "It's almost like we're saying: 'Hey, we saw that you searched for this product. Need help? If you buy now, the shipping is free, explain Okuma
And how to know if that contact is genuine? Don't worry. In a scenario full of virtual scams, it is essential to trust brands that invest in security. Brands that opted for systems like Indigitall ensure security with encryption in their notifications. This means that, when you receive a message from a bank or e-commerce that uses this technology, you can be sure that it is authentic, allowing a safe and worry-free interaction
"The notifications sent by banks and e-commerce platforms are encrypted by Indigitall's system", ensuring authenticity and protection. Thus, the consumer knows that they are receiving a legitimate message and can interact with confidence. For companies, this solution is essential to protect the brand against fraud and scams, that can seriously harm your reputation, highlights Okuma
