With the search for qualified professionals becoming increasingly competitive, offering a good salary is no longer enough to attract and retain talent. Happiness in the workplace has become a strategic differentiator, with direct impacts on productivity, creativity and financial results of companies
Studies indicate that happy employees are more productive. According to Harvard Business Review, satisfied employees can show an increase of up to 30% in productivity. In areas such as sales, these professionals can achieve results 37% higher. A positive environment reduces stress levels, increasing overall satisfaction and decreasing employee turnover, what generates significant savings in hiring and training processes
For Carla Martins, Vice-President of SERAC, corporate solutions hub reference in the accounting areas, legal, educational and technology,one of the great challenges for organizations is to ensure that employees are happy not only for financial gains, but by the experiences and values provided by the company. "What do you do in your organization to keep people there beyond just the salary"? The answer to this question should be at the center of the strategic planning of any Human Resources area, affirms
Strategies that go beyond salary
For Carla Martins, investing in the well-being of employees should be part of a broad corporate strategy, in which leaders play an essential role. Creating an environment that values and motivates the team is essential. This includes recognizing achievements and providing conditions that promote a balance between personal and professional life, evaluate
The vice president of SERAC emphasizes that focusing on the happiness of employees is not just an HR practice, but another strategic decision. "Companies that prioritize their teams reap the benefits in the form of greater engagement", reduction of operational costs and better financial results in the long term, say
Carla believes that a welcoming and inspiring environment creates a positive cycle, in which the collaborators reciprocate with greater dedication and innovation. "By adopting a proactive and well-being-focused approach, companies not only retain valuable talent, but also create a strong organizational culture, capable of facing the challenges of a constantly evolving market, finalizes
Check out the strategies suggested by Carla Martins for a company to invest in corporate happiness:
- Recognition of achievements: Celebrating success is essential. "No SERAC", we value those who achieve goals and make important deliveries. We have already distributed prizes such as trips, money and we even raffled a car. These actions create a stimulating and rewarding environment, Carla stands out
- Promotion of work-life balance: Flexibility at work, as adaptable schedules, help meet the needs of employees
- Professional development programs: Invest in training, courses and growth opportunities demonstrate commitment to the future of employees
- Benefits focused on well-being: Mental health plans, psychological support and initiatives that promote physical and emotional health are increasingly valued
- Feedback and communication culture: Regularly listening to employees and implementing improvements based on what is shared strengthens the sense of belonging
