Companies from various sectors have turned to artificial intelligence (AI) to enhance the funnel journey, that is, the path a customer takes from the first contact to the purchase, going through various stages of knowledge, consideration and decision. The use of AI allows organizations to personalize communication with buyers, making interactions more efficient. This advancement has shown promising results in sales and marketing strategies
Segundo uma pesquisa da Ebit/Nielsen, companies that use artificial intelligence resources report an average growth of 15% in their sales and 10% in customer satisfaction. The research highlighted that personalization and automation are key factors for these results, since they allow for a greater understanding of consumer behavior and the provision of solutions more suited to their needs
Alan Nicolas, AI specialist for business and founder ofLendár Academy.I.A, emphasizes the importance of a personalized approach. "For AI to truly contribute to sales growth", it is essential that it is programmed with a personality that engages with the target audience. This means creating a communication style that is aligned with the values and expectations of the customers, affirms
The Importance of Style and Personality in AI
Those who think that the only option is an Artificial Intelligence that sounds robotic are mistaken. She can acquire different personalities to communicate more fluently with consumers. The first methodology to achieve this is behavioral data analysis. From large volumes of information, AI identifies patterns and preferences, adjusting your communication to be more persuasive
Another method is the incorporation of more common and everyday dialogue elements. When using advanced natural language processing (NLP) models, Artificial Intelligence can imitate human communication style, creating messages that seem more authentic. This helps to establish a stronger connection with customers, increasing the likelihood of closing the sale
Finally, AI can be trained through constant analysis. With each interaction, the tool learns from customer responses, adjusting the approach to better meet your expectations. This learning ability is essential to maintain the effectiveness of conversations over time
Practical applications
At the top of the sales funnel, AI can be used to attract potential customers through personalized advertising campaigns. When analyzing demographic and behavioral data, Artificial Intelligence creates ads that are more likely to capture the attention of the target audience. "Personalization at the top of the funnel is very important to attract attention in a saturated market". AI allows companies to stand out in a world of content, posts and competitors vying for the attention of potential customers, highlights Alan Nicolas
In the middle of the funnel, AI facilitates lead nurturing with personalized content. Sending segmented emails and exclusive offers, the tool keeps potential customers engaged and moving forward in the purchasing process. They receive the right information at the right time, what proves effective in the long term
At the bottom of the funnel, AI can help close sales through personalized product recommendations and automated customer support. This AI-based recommended content is especially effective, because it considers the purchase history and the customer's preferences, offering products that truly meet your needs
That's why, personalization and training of the language model are essential to ensure that the customer feels welcomed and has no doubts about the product or service. Artificial intelligence is a powerful tool to boost sales at all stages of the funnel journey. By adopting an adaptable approach, companies can create more advanced shopping experiences and strengthen customer loyalty. "To sell is nothing more than to create lasting connections", concludes Alan Nicolas
