Artificial intelligence (AI) is changing the way digital marketing is done, allowing companies to customize interactions with consumers on an unprecedented scale. Especially in e-commerce, AI helps to understand user behavior, delivering tailored content and recommendations, what increases sales
A study by McKinsey & Company revealed that companies using AI for marketing personalization see an increase of up to 15% in conversion rates. This is due to the ability to identify consumption patterns and provide accurate recommendations, what contributes to a more relevant experience for each user
SecondAlan Nicolas, artificial intelligence specialist for business and founder ofLegendary Academy[IA], personalization is no longer a differentiator, but another necessity for those who want to stand out in the digital market. "Personalization at scale has become possible because AI can process massive volumes of data in real time". Today, Every customer interaction can be turned into valuable data that, when processed, results in extremely precise recommendations
AI transforms the consumer journey
Artificial intelligence adapts the consumer experience in real time, adjusting elements such as page design and product recommendations. This increases the chances of buying, since the customer finds options that correspond to what he is looking for. AI goes beyond simply suggesting products. It transforms the entire customer journey., making each step, from discovery to completion of purchase, more fluid and efficient, explain Alan Nicolas
The use of chatbots with artificial intelligence is also a growing trend. They're able to interact with consumers in unique ways., answering questions, offering suggestions and solving problems. This quick and targeted service contributes to a positive experience
AI is also allowing companies to predict consumer trends with greater accuracy, anticipating needs even before the customer realizes. ⁇ By analyzing large amounts of data, We can not only recommend products, But to identify emerging patterns and adapt our strategies quickly.. This gives brands a competitive advantage by always being one step ahead., commented Alan Nicolas
Conversion increase
Personalization isn't just about growing immediate sales., It also has an impact on customer loyalty and long-term engagement.. An Epsilon study reveals that 80% of consumers are more inclined to buy from brands that offer personalized experiences.. Furthermore, 90% of respondents said that these interactions motivate them to recommend the company to others. This demonstrates how well-executed personalisation goes beyond momentary conversions, influencing future behaviour, Alan is analyzing
That bond, As the data shows,, is not limited to individual purchase. Satisfied consumers return and also become ambassadors of the brands they love. Recommending products or services to friends and family, encouraged by positive experience, It's one of the biggest benefits that AI-driven personalization can bring to companies.
With artificial intelligence, Brands are making the individualized experience on a scale that would be impossible without technology.. The ability to analyze large volumes of data and adapt offers in real time transforms the consumer journey continuously. ⁇ By integrating AI into marketing strategies, Companies can offer a purchase so fluid and engaging that the customer feels understood.. This creates an emotional bond that leads to loyalty., concludes Alan Nicolas
