An Insider, reference in technological and sustainable fashion, revealed some data about its sales by comparing the periods of Carnival 2023 and Carnival 2024. The company, known to the general public for its active presence on digital platforms and its wide network of influencers, the total value of your sales increased by 146% and the sales volume by 131%
Still, Insider reported that the best-selling products during Carnival 2023 were the Tech Gola U and Gola V Men's, your underwear and undershirts. Last year's Carnival, Tech Gola U and Gola V Masculina remained in the lead, followed by the Wide Leg pants and the underwear
According to the brand, just like all of your products, the bestsellers from previous Carnivals feature characteristic technologies from Insider, how ultralight fabrics, anti-odor and breathable, natural and biodegradable fibers, thermal comfort and other attributes
For Yuri Gricheno, CEO and co-founder of the company, the company's innovative pieces have been key to positioning Insider as a leader in the essential clothing segment and making it even more memorable to consumers during hotter times and high incidence of sunlight, like Carnival
Consumers are more aware and demanding regarding the benefits and sustainability of the items they purchase. Today, Insider provides a range of options that allows them to choose clothes considering specific occasions and weather conditions, like Carnival. This strategic combination of being technological and sustainable helps us understand why our sales show good numbers year after year, commentYuri Gricheno, CEO and co-founder of the company
