Integral Ad Science (Nasdaq: IAS), global leading platform for media measurement and optimization, announced today the launch of its AI-driven Total Media Performance™ (TMP) solution. Total Media Performance (TMP) allows advertisers to achieve better campaign results by integrating industry-leading media quality signals from IAS with real-time optimization.
Leveraging responsible and reliable artificial intelligence (AI) models to align media quality with cost and results, TMP empowers advertisers to enhance ad effectiveness by optimizing the quality path with end-to-end transparency across the programmatic supply chain
"The launch of TMP marks a significant evolution for IAS", as we expand beyond media efficiency and brand protection to offer a unified marketing performance solution, said Lisa Utzschneider, CEO of IAS. "We are uniquely positioned to help advertisers unlock data to transform insights about media quality into actionable and revenue-generating strategies and achieve superior results across the increasingly fragmented digital media ecosystem"
With Total Media Performance, global advertisers can now
- Increase results:IAS's pre-bid protection offers ROI by prioritizing quality media that drives results and protects brand equity in a single cohesive solution. Advertisers can seamlessly synchronize quality protection across all DSPs for greater operational efficiency
- Achieve greater transparency:TMP drives ROI by combining media quality and cost insights with IAS quality path optimization. Advertisers are empowered with supply chain transparency to optimize the most efficient media for superior results.
- Automate in Real Time:Dynamic Performance Profiles allow advertisers to maximize reach and performance and automatically adjust campaigns in real-time with dynamic contextual targeting that is privacy-safe.
"With the TMP, IAS can now equip advertisers with advanced tools to maximize their media investments, driving both efficiency and exceptional results, says Srishti Gupta, CPO of IAS. "We are committed to developing the TMP to meet the needs of advertisers", helping them reduce media waste, to achieve superior performance and to protect brand value in the evolving media landscape
The TMP of IAS is capable of demonstrating the true financial impact of media quality. By reallocating spending to higher quality paths, the IAS provided a 25% reduction in cost per conversion and a 33% reduction in the cost of a quality impression for a global leader in technology
