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    StartNewsTipsAI promises to boost HR, but stumbles on the lack of a strategic approach

    AI promises to boost HR, but stumbles on the lack of a strategic approach

    The 2024 LinkedIn Workplace Learning Report reveals that four out of five workers want to learn more about artificial intelligence (AI) and how it can be applied in their roles. However, only 38% of leaders say they are helping their team develop skills with the tool. The data presents a critical challenge for the future of work: the deadlocks of integrating technologies into people management

    For Human Resources (HR) professionals, the ongoing technological revolution brings to light the urgency of becoming less operational within organizations. "Many HR departments are still in a race to establish themselves as strategic partners", and the integration of AI is a new challenge added to such a scenario. After all, automation has the potential to significantly change the nature of work and skill requirements, impacting positions and the organizational structure, explain Roberta Gatte, CEO of PHR Consulting in People Management

    It is essential for human resource management professionals to understand their role in developing new skills and adapting to the changes brought by AI. This involves not only the development of people's training journey, but above all the self-reflection of Human Resources professionals on how they can demonstrate the value generated to companies

    "Before preparing the organization for the changes driven by AI", it is essential for HR to broaden its own perspective on the subject and develop a deep understanding of the implications and opportunities of technology.”, assesses Roberta

    In this context, PHR Consulting in People Management stands out as a transformation agent dedicated to identifying the specific needs of each organization. Based on general diagnoses, PHR closely collaborates with companies to develop personalized awareness experiences, highlighting the strategic role of HR and the potential of artificial intelligence to drive it

    Through an approach of active listening and people-centered processes, the skills of leaders and collaborators are enhanced, preparing them to manage changes driven by technological innovations

    "We believe that the role of Human Resources is essential in preparing organizations for the future of work". Through our development programs, we are training HR professionals and managers to lead this transformation, strengthening your skills and expanding your influence in the business areas,"affirms Roberta Gatte, CEO of PHR Consulting in People Management

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