In February 2024, there was 1.233 unicorn startups in the world, with a total value of 3,8 trillion dollars. Technology businesses are the leaders, with 31% of unicorn startups and adding 1,1 trillion dollars. Companies like Facebook and Google have already been part of this group. Today, the financial services and retail trade sectors remain at 17% each. Considering that startups are private companies and their value comes from internal stock evaluations, how human characteristics can assist in this appreciation?
According toBia Nobrega, specialist in Human and Organizational Development with nearly 30 years of experience, in a world where innovation and entrepreneurship are the key to success, understanding the factors that transform startups into unicorns is essential. "After four days of study and four days of tourism in Israel", I proved that there, a land poor in natural resources, the greatest source of wealth on the planet has been discovered: human capital!”, account.
She questions how a country with only 22 thousand square kilometers, founded in 1948, with very scarce natural resources and in a constant state of military conflict, managed to be the nation that, by various global indicators, but stands out in innovation and entrepreneurship. "Because of the people who live there", complete
The specialist identifies several ingredients of this recipe, observed during your trip, that can be applied globally to transform startups into unicorns. Among them, diversity stands out, entrepreneurship and multiculturalism brought by immigrants. The survival mindset, developed in an environment of constant challenges, it is another fundamental factor.
Audacity and self-confidence, known as Hutzpa, allow questioning, test and even break rules, always daring!, account. Opinion and informality are striking characteristics, with a culture where everyone has a voice and actively participates in discussions. The improvisation and the certainty that "YIHYEH BESEDER" ("Everything Will Be Fine") reinforce the resilience of entrepreneurs
Furthermore, the culture of networking favors exchanges, meetings and opportunities, while competitiveness is encouraged from an early age. In Israel, with the "Start-up Nation", young people who go through mandatory military service develop critical skills for business success, how the ability to make quick decisions in complex and risky scenarios, and the building of trust and collaboration relationships
"If the teammate manages to turn their startup into a unicorn", why she or he wouldn't be able to?”, questions, highlighting the importance of trust and teamwork. This business environment promotes direct and straightforward communication, discipline without blind obedience, hard work combined with fun, acceptance of failure as part of the process without destructive criticism and a constant ambition
