With the aim of further increasing security on its platforms, The OLX Group reinforces its pioneering role in the real estate market with the implementation of facial biometrics for the authentication of real estate agency and broker accounts on the ZAP and VivaReal portals.
Developed by Unico, leading company in solutions for validating people's real identity, the resource benefits both users, that can verify the identity of the advertiser through the verification badge that will be available on the portals, how many brokers and real estate agencies,preventing third parties from using your data and providing greater visibility and relevance to profiles with registered biometrics
For the implementation of the initiative, that has technology with 100% accuracy, The OLX Group has already invested R$ 2 million just in 2024. "Although it is not mandatory", biometric registration is highly recommended, once it increases trust in negotiations and benefits real estate agencies and brokers. We estimate, inclusive, that the measure has the potential to increase clicks on ads with the verification badge by 15% and, consequently, "speed up the closing of deals",says Regina Botter, Product Director of the OLX Group
The biometric technology used by the company employs more than 80 points of the users' faces to recognize or certify their identity and stands out as the most reliable solution on the market, providing an additional layer of security and significantly minimizing the risk of exposure in attempts of attacks and fraud, what helps to preserve the integrity and privacy of users
"The Unico biometric system goes through four layers of analysis and protection", all with proprietary technology, including proof of life andscoreof risk. AI is used to ensure the highest accuracy in the shortest possible time, authenticating the user accurately in up to 3 seconds, explain Fernanda Beato, sales director for the enterprise segment of Unico. The company estimates that the use of biometrics prevented losses of over R$ 70 billion in frauds just in 2023, taking into account other sectors.
To carry out biometric registration, the advertiser must access the exclusive platform of the OLX Group for ad management, CanalPro app, click the "Start Scan" button and, on the next screen, click on "Take a photo with the cell phone". In sequence, it is necessary to authorize the use of the camera and position the face on the screen, as indicated. The process is done quickly and for free
In this first moment, the "verified advertiser" seal is available only on the ZAP and VivaReal portals
