A Getty Images, renowned creator and global marketplace for visual content, announced the introduction of a new model for its services and artificial intelligence (AI) generators. With this update, content generation reaches speeds of about 6 seconds for 4 images, doubling the performance of the previous model
Driven by NVIDIA's cutting-edge technology, the new model offers significant improvements in image quality and generation speed. The text instructions, or 'prompts', now they are more precise and can be longer, allowing for even greater customization according to the identity and style of each brand. The quality of the definition of enlarged images for 4K resolution has also been improved
Key Features
– Ultrafast Generation: The image generation speed now reaches about 6 seconds, doubling the performance of the previous model
– Advanced Definition in 4K: The generated images have superior detail and fidelity quality, with advanced resolution enhancement and improvements in 4K definition
– Enhanced Prompt Understanding: More detailed text instructions result in images that better match the provided descriptions
– Longer Prompts: Text instructions can now be more complex, with up to 250 words
– Advanced Camera Controls: For better results, it is possible to select the type of lens and the depth of field
The update also brings features to modify images with AI, allowing adjustments to images generated by the tool and in existing commercial photographs. Users can add, change or remove elements in the image, expand dimensions or remove backgrounds with a single click. These features are already available on iStock and will soon be on Getty Images
We continue to redefine the boundaries of what is possible with AI-generated images, and we do this responsibly, stated Grant Farhall, Product Director of Getty Images. "Our new model and the new capabilities we are launching will provide more opportunities for our clients to leverage AI". Combining this technology with our vast and amazing library of commercial photographs and videos, they will be able to bring their visions to life more efficiently and accessibly than ever before, ensuring both commercial use security and the distinctive legal protection of Getty Images.”
The advancements of this model are designed to benefit users from all types of industries, providing professionals and enthusiasts with powerful tools to optimize their creative workflows and allowing for safe and effective experimentation with generative text-to-image AI
Furthermore, Getty Images has launched an option that allows corporate clients to customize AI models, incorporating distinctive elements of their brands within Getty Images' generative AI model. This ensures the production of trademark-free images, logos and other elements protected by third-party intellectual property rights
The new model was trained exclusively with the vast library of 'creative' images from Getty Images, ensuring that the content is designed specifically for commercial projects. The AI generator from Getty Images and iStock complements the company's other offerings, including a large library of images and videos, as well as personalized content, elevating the entire creative process of clients
The model update uses the architecture of the NVIDIA Edify model, that is part of NVIDIA Picasso, an AI platform to create and implement generative AI models for visual content
